Borussia Dortmund: Germany's most powerful football brand!

BVB is more than a football club! Down-to-earth, authentic, ambitious is the part of identity and pushes the club." We know where we come from and will never forget it!"

Become part of the club!

Deeply rooted in the city of Dortmund, the 112-year history shapes the identity of the club. They hold on to their traditions, but also think progressively. Keeping faith in their principles, the fans, and the homeland. They work hard, are multicultural, and stand up for their social & societal responsibility.

Pure emotion into the Signal Iduna Park

The stadium experience at Borussia Dortmund is unique. The bond and closeness of the club to people are clearly perceptible.

With the emotions, values and qualities many identify themselves

80 K

Highest spectator average worldwide

25 K

Fans on "Yellow Wall" - Europe's biggest standing stage

33 M

Of Germans are thrilled by BVB (Every second)

Experience the pure emotions at Signal Iduna Park as a VIP guest

VIP-Ticktes

The best Stadium on the continent (...) every European cup final should be held here

The Times

Borussia Dortmund is the most intense football experience

Maximum energy and deep emotions

Straightforward and combative

Home and family for many

Resilient, proud and confident

8x German Champions, 5x DFB Cup winner, 2x UEFA Champions League winner, 6x Supercup winner

One of the most popular football brands in Germany and worldwide. And the trend also looks good for the future ...

BVB is particularly attractive among the young target group and has been able to attract 5.2% more fans aged 16-34 since 2014

Nielsen

Germany's strongest football brand that does not polarise

HORIZONT

More than 270 Million Fans worldwide ...

Brand success with long terms BVB cooperation

Borussia Dortmund knows brand success depends on emotional variables

0%

Emotional

0%

Rational

=0%

Brandsuccsess

70% emotional - long time

More than two-thirds of brand success depends on emotional connection. This is built up through long-term measures. So that after a certain time, loyalty than trust in a brand develops.

30% rational - short time

One-third of brand success depends on rationality. These are shorter-term measures. For example:

Promotional print
Distribution change
Price fluctuations
Product innovation
Advertising print

A large field of thematic worlds for your brand communication

Partner content
Perimeter Advertising
BVB Women
BVB eFootball/FIFA in Game
Trainer+Staff / Interviews
Stadium clothes
Media Broadcasts
BVB Youth
International activities (club cooperations, football posters, Tours abroad, fan events, ...)
Social projects such as the "Leuchte Auf" Foundation
...