A true success story
Together, we have managed to increase our revenues in all areas each year.
increase in revenues in the last four years
Followers at international social media club channels (+21% in 2021)
brand awareness of BVB’s main sponsor Evonik Industries in 12 years
Borussia Dortmund has always been a "people club" - with fans that stand by their club no matter what. It is this special down-to-earthness with its origins in the former industrial city of Dortmund that, coupled with the unique emotions, make the BVB experience so unique and attract fans worldwide.
Football clubs like BVB are increasingly competing globally for fans' attention. They are competing against clubs that can fall back on investments worth millions. In order to keep up with this competition, strong partners and innovative, holistic, global sales solutions are needed to win them over.
SPORTFIVE's global network is the core driver of the partnership. In addition to the SPORTFIVE team in Dortmund, an additional Global Partnerships team in Düsseldorf as well as SPORTFIVE offices in USA, Singapore, China, Japan, South Korea , etc. are helping BVB to better leverage international sales potential.
Continuous sales increase
In the last 4 years, we have been able to increase sales from under € 88 million to the current € 140 million (with further growth potential).
Invented and brokered by SPORTFIVE
First Bundesliga club with national (1&1) and international jersey partner (EVONIK)
Innovations along the way
BVB as the first Bundesliga club with virtual advertising technology in the market, in cooperation with SPORTFIVE (since 2018)
Development of international BVB fan app
BVB eFootball: Joint product development with SPORTFIVE. Now the leading Twitch channel of all Bundesliga teams.
Successful social media management
SPORTFIVE is responsible for building and managing BVB's highly successful English-language @blackyellow channels (Twitter, Instagram). In 2020, BVB won the Football Content Award.
"We value SPORTFIVE as a strong and trustworthy partner who has helped BVB move forward with its innovative strength. Together, we have managed to increase our revenues in all areas every year. Thanks to SPORTFIVE's global distribution network, we can continue to drive our international growth."
Carsten Cramer, Managing Director Borussia Dortmund
Football as real as it gets
"SPORTFIVE is making a significant contribution to achieving BVB's ambitious national, international and digital growth targets. We gain partners who contribute to Borussia Dortmund's brand promise, strengthen its national position and raise its international profile."
Hendrik Schiphorst, Managing Director SPORTFIVE Germany