VIP-Tickets for the DFB Cup Final 2023
Secure your VIP tickets for the 2023 DFB Cup Final in the Olympiastadion in Berlin. Experience the match of the year in an extraordinary and exclusive atmosphere.
Get the Hospitality Package and experience the UEFA EURO 2024™ in an exceptional environment. Don’t miss sporting history being made in Germany in 2024: be the first in the queue, guaranteed and exclusive!
Enjoy hospitality areas at PGE Narodowy, with premium seating, fine dining, live sports and build business relations in a unique environment at the matches of the Polish National Team on the road to UEFA EURO 2024™.
We’re the world's leading agency for football rightsholders, with over 30 years experience, from marketing through to sales and rights management.
top tier football clubs
new partners in 3 years
In recent years, we’ve created and grown countless prestigious partnerships. In Europe, we’re the lead marketing partner of 70+ football clubs across all leagues and federations. Meanwhile, since 1993 we’ve exponentially increased the value of Asia’s football federations and do also work with selected rightsholders in the Americas and Africa.
Ever since our beginnings football has been an integral part of who we are. And not just commercially – our expertise and passion has helped shape the sports marketing of the game for over half a century.
From acquiring the first Bundesliga TV rights back in the 70s, to becoming the number one agency across European football since the early 2000s, our place in the game’s history is assured.
We’re proud of our many milestones that have helped brands and rightsholders fulfil their potential, by tapping into the excitement and drama of the world’s most loved sport.
As football continues to be one of the most culturally relevant and shared experiences of our time, we will continue to look for new ways for our partners to realize its immense potential.
Eintracht Braunschweig becomes the first Bundesliga team with a permanent shirt sponsor. The Jägermeister deer replaced the lion in the club's own crest.
Liverpool becomes the first English professional club to sign a shirt sponsor, with Hitachi – a partnership brokered by a former SPORTFIVE employee.
Creates the first comprehensive marketing agreement for a football club, AJ Auxerre in France. Furthermore pioneered in sports marketing with the first private acquisition of the TV rights for the German Bundesliga, breaking the monopoly of the public broadcasters.
Initiates and develops the comprehensive marketing, media, sponsorship and hospitality rights for African football, and runs events for the Confederation of African Football (CAF).
Becomes the first mover in taking on comprehensive marketing for the Asian Football Confederation (AFC).
Creates the first comprehensive marketing agreement for a football club in the German Bundesliga, Hertha BSC.
Partners with the ASEAN Football Federation to create the AFF Championships – a biennial football tournament, contested by South Asia’s leading national teams, that boasts unrivalled TV ratings and spectator numbers in the region. Tiger Beer is appointed as the inaugural title sponsor of the event.
Pioneers the promotion of brands within the game, and the development of new visibility areas around the pitches: fixed, then rotating, then LED panels, and the creation and distribution of 3D cam carpets.
Brokers the first arena naming rights deal in Germany, the AOL Arena in Hamburg.
Becomes the first private company to be licensed by UEFA to broadcast the European Championships.
Launches virtual advertising in the German Bundesliga.
Brokers a new title sponsorship for the AFF Championship, with the Mitsubishi Electric Corporation, for the 2022 and the 2024 editions.
Get in touch to hear more about our services within football, or to kick off a successful new partnership.Contact us
We are proud to offer our wealth of experience to our longstanding global football partners, including some of the biggest names in the game.
Blending decades of experience with a dynamic, forward-thinking team, we develop strategically smart, creatively outstanding partnerships all over the globe.
Discover more about our commercial football services for:
If you want to help shape the future of football as part of the world's leading sports marketing agency, we'd love to hear from you.