WHY PARTNERSHIPS?

The power to transform your brand.

Partnerships are a powerful way to combine efforts between your brand and a rightsholder. In a world that is changing quickly, new opportunities are needed for success. Find out more about its benefits:

Global sport sponsorship leader.

SPORTFIVE is a global leader in sports sponsorship marketing, here’s a quick snapshot:

+0B €

in global sponsorship marketing spend managed annually

+0

sports in which we manage sponsorship programs and activations around the world

+0

of the world’s biggest naming rights partnerships are managed by us


Our Process

Brand-centric focus transforming your brand reputation.

01

Analysis

We start by listening and learning about your objectives and challenges, before undertaking an in-depth analysis of your brand, your target group, your market and your competitors.

02

Strategy & concept

Together, we determine which activity might best reach your goals. We define the objectives to be achieved and propose the most appropriate strategy, gathering initial ideas about what story to tell and selecting platforms.

03

Rights selection & acquisition

Which rightsholder is most suited to your company and your targets? We use our extensive experience to select the right partners with the optimized assets for your brand and objectives. In doing so, we rely on our unmatched experience.

04

Implementation and activation

Sponsorship is most powerful when the acquired rights are also activated and integrated into existing marketing. We help to plan efficiently and create ideas, content and campaigns that excite our clients and their fans.

05

Success measurement

With our team and the technical capabilities, we can measure the success of your sponsorship – which can be evaluated and optimized in real time.

Our expertise

Driving brand business across sports & entertainment.

We work with some of the largest global brands activating at the most significant events in sports and entertainment – all of which can be used to enhance the performance of our partner brands.

Olympics & Multi-Sport

SPORTFIVE thrives on the global stage of the Olympic Games and multi-sport events by building successful partnerships between brands, media platforms and other key stakeholders.

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Football

We have grown to become the leading force in football marketing, helping brands and rightsholders leverage the global appeal of the sport, creating impactful partnerships that resonate with fans.

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Golf

With 30+ years experience in Golf, we assist athletes, manage partnerships and support emerging talents. Our unique approach blends tradition and innovation for a captivating golf experience.

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Make SPORTFIVE part of your team!

Let’s talk about how we can help your brand reach further with the help of some expertly tailored partnership proposals.

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Our difference

Strategy, implementation & analysis in one place.

Brand Consulting

We can optimize your approach to sports, guiding you through finding a suitable partner for your brand and developing a complementary strategy. In addition, we can evaluate existing deals, manage them and offer you support in the procurement, acquisition and negotiation of all further rights.

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Activation

We create programs that generate and deserve attention, maximizing loyalty to your partners. Our wide range of activation services include creative strategy & concept development, rights acquisition & negotiation, and events hosting & management. Whether it's a charity, sports or entertainment event, live or virtual.

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Research & Insights

By providing you with data reports and ROI analysis, we can identify and understand the effectiveness and efficiency of your brand activations. We use the insights gained to optimize programs, analyze the competitive landscape, and continuously gain new insights.

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Success stories


The Sportfive Magazine

Published on March 20th, 2025

Comprehensive Marketing F1’s Billion Dollar Power Play: How Luxury Brands & VIP Hospitality Are Changing The Game In 2025

Published on March 20th, 2025

Internationalization On the Way to Becoming a Global Brand: The Expansion Strategy of Orlando Magic

Published on March 17th, 2025

Brand Consulting How Professional Cycling Climbed To The Top Of Endurance Sports

Published on March 13th, 2025

Sports Update The Rise, Fall & Rise Again Of Professional Cycling

Published on March 12th, 2025

Athlete Management The Gamechanger: How Athlete Partnerships Are Redefining The Future Of Sports Marketing

Published on March 12th, 2025

Brand Consulting An Investment That Adds Value: Why Sponsorships In Football Work

Published on March 11th, 2025

Image & Awareness Utilizing Sponsorship As A Traffic Driver For Your Website

Published on February 27th, 2025

Image & Awareness The Commercialisation of Women’s Football: Challenges and Opportunities

Published on January 27th, 2025

Brand Consulting Football Clubs: Key Players In Brand Communication

Published on January 24th, 2025

Brand Consulting How Sports Sponsorship Gives Brands A Breath Of Fresh Air

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