WHY PARTNERSHIPS?

The power to transform your brand.

Partnerships are a powerful way to combine efforts between your brand and a rightsholder. In a world that is changing quickly, new opportunities are needed for success. Find out more about its benefits:

Global sport sponsorship leader.

SPORTFIVE is a global leader in sports sponsorship marketing, here’s a quick snapshot:

+0B €

in global sponsorship marketing spend managed annually

+0

sports in which we manage sponsorship programs and activations around the world

+0

of the world’s biggest naming rights partnerships are managed by us


Our Process

Brand-centric focus transforming your brand reputation.

01

Analysis

We start by listening and learning about your objectives and challenges, before undertaking an in-depth analysis of your brand, your target group, your market and your competitors.

02

Strategy & concept

Together, we determine which activity might best reach your goals. We define the objectives to be achieved and propose the most appropriate strategy, gathering initial ideas about what story to tell and selecting platforms.

03

Rights selection & acquisition

Which rightsholder is most suited to your company and your targets? We use our extensive experience to select the right partners with the optimized assets for your brand and objectives. In doing so, we rely on our unmatched experience.

04

Implementation and activation

Sponsorship is most powerful when the acquired rights are also activated and integrated into existing marketing. We help to plan efficiently and create ideas, content and campaigns that excite our clients and their fans.

05

Success measurement

With our team and the technical capabilities, we can measure the success of your sponsorship – which can be evaluated and optimized in real time.

Our expertise

Driving brand business across sports & entertainment.

We work with some of the largest global brands activating at the most significant events in sports and entertainment – all of which can be used to enhance the performance of our partner brands.

Olympics & Multi-Sport

SPORTFIVE thrives on the global stage of the Olympic Games and multi-sport events by building successful partnerships between brands, media platforms and other key stakeholders.

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Football

We have grown to become the leading force in football marketing, helping brands and rightsholders leverage the global appeal of the sport, creating impactful partnerships that resonate with fans.

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Golf

With 30+ years experience in Golf, we assist athletes, manage partnerships and support emerging talents. Our unique approach blends tradition and innovation for a captivating golf experience.

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Make SPORTFIVE part of your team!

Let’s talk about how we can help your brand reach further with the help of some expertly tailored partnership proposals.

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Our difference

Strategy, implementation & analysis in one place.

Brand Consulting

SPORTFIVE are market leaders in brand consulting in sport, providing detailed and experienced strategic, procurement, acquisition and negotiation services.

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Activation

We bring leading brands and rightsholders together through first-class activation services including strategy development, talent & events management and campaign delivery.

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Research & Insights

With dedicated Data & Insights departments in all of our major offices, we bring real-time data and analysis to your brand activations, optimising your ROI with every report.

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Production Studios

Our team of experts produce market-leading creative content fit for TV, social media, web, digital and out of home for brands from every industry.

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Success stories


The Sportfive Magazine

Published on June 4th, 2025

Athlete Management Why Sophie Alisch’s Move to Professional Cycling Is a Wake-Up Call for Brands

© Bildrechte: BEYOND Hospitality AG

Published on May 27th, 2025

Hospitality FIFA Club World Cup 2025™ – A New Stage for Global Football

Published on May 20th, 2025

Careers Values First! How our working culture makes us an employer of choice

Published on May 19th, 2025

Hospitality A Closer Look at The Hospitality Experiences at The FIFA Club World Cup 2025™

Published on May 6th, 2025

Image & Awareness NBA Franchises on Record-Breaking Trajectory: These Are the Most Valuable Teams

Published on April 28th, 2025

Hospitality These Matchups Will Give You Goosebumps

Published on April 24th, 2025

Hospitality The venues hosting the
FIFA Club World Cup 2025™ - and why they hold the key for attracting fans

Published on April 22nd, 2025

Activation Beyond The Track: How Formula 1® Hospitality Fuels Human Connection And Business Loyalty

Published on April 16th, 2025

Naming Rights Sponsorships in Cycling - How The Biggest Brands Succeed

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