What we do

We position our clients to maximize their sports investment.

Optimize your brand strategy

We immerse ourselves within your organisation, understanding every aspect of your business. Your operational procedures; brand vision and legacy; functional marketing processes; product and service offering, commercial audience and growth aspirations. This enables us to create an end-to-end partnership strategy incorporating every aspect of your commercial investment in sport.

Partnership exploration

Each brand is unique, and each partnership must map to that uniqueness

Our team of global, regional, and local experts combine data driven insights to lay out the optimal paths and points of entry for partnerships. Our expertise on sports fans combined with brand insights delivers the starting point.

Rights sourcing, acquisition and negotiation

SPORTFIVE manages more than €/$500 million of sports marketing deal flow a year, negotiating assets across every major sports platform in regions of the world. This expertise is at our client’s fingertips for direct negotiation leadership to brand background support.

Portfolio Auditing

SPORTFIVE experts dive deep into your current portfolio to evaluate business objective alignment, shared brand equities, asset utilization, and leverage our global database to provide investment level insights.

Partnership strategy

Partnerships connect brands directly with customer targets through a cultural point of passion: sports. SPORTFIVE builds partnership approaches that enhances brand perception, creates impactful activation opportunities, and supports the brand’s enterprise strategies and objectives. Sports is a powerful tool to move key brand considerations forward.

Partner management

Partnership success starts with sound strategy followed with diligent management of the relationship and asset management. SPORTFIVE becomes an extension of your brand team managing rights and working internally across a brand’s key stakeholders to drive activation and asset utilization.

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