Lead / Contact
Identifying and understanding our client
For rightsholders
Our global network generates long-term, successful partnerships between the worldâs best athletes and brands. And we manage the career of athletes from being a rising star to become the number one in their field and beyond.
SPORTFIVE is the key partner of todayâs top-tier rightsholders, helping them make the most of current opportunities to maximize their brand, thanks to our:
active brand contacts
sales experts in our global network
integration with local offices
The SPORTFIVE team has an enviable track record in identifying, negotiating and closing some of the most successful deals in the history of sports marketing.Â
Hereâs legend of the industry and SPORTFIVE consultant Donald Dell, who was involved in two of the biggest sportswear deals the world has ever seen â Adidas Stan Smiths and the unparalleled Nike Air Jordan.
âWe were arguing back and forth, and Peter Moore suddenly said something like âAir Jordanâ. It just popped out of his mouth, and everybody was stunned. It was perfect. It was an endorsement, but it was so new and different, and it just caught on.â
Donald Dell
Identifying and understanding our client
First contact & sales story developmentÂ
Product or proposal development
Benefit of sponsorship, differentiation
Packaging and pricing, success factors, KPI development
Won reasons
Brand KPIs as guiding principle, continuous measurement
Impact & performance measurement
We connect exceptional athletes with the worldâs biggest brands for mutually beneficial, sustainable partnerships that get results.Â
What defines you as an athlete? What makes you unique off the pitch? What are your values and goals? We develop bespoke profiles, positionings and narratives for all our athletes, helping them to find suitable sponsors, while assisting with legal and contract negotiations.Â
We can organize everything from an athleteâs travels to their accounting and invoices, charitable activities and, where appropriate, the development of a foundation. Leaving the athlete free to focus on achieving sporting success.
Athletesâ clothing lines can be bestsellers â and weâre here to maximize our athletesâ personal brand: through bespoke apparel collections, signature sneakers or further merchandise opportunities.Â
Digital collectables can help athletes get closer to their fans and followers. SPORTFIVE can devise the strategic approach, creative execution and distribution of unique NFTs, through the right platform.Â
We have extensive expertise in creating, producing and publishing world-class content â working with our internal creative agencies, and leading original creators from all over the world.Â
To prepare athletes for press and media obligations, we provide expert media and PR training. SPORTFIVE can shape your professional communications and support you with ongoing public relations management.Â
We can help athletes with their professional as well as personal development. We offer training and coaching support for many sports, and access to leading sports psychologists. Being so in tune with our athletesâ development lets us adapt and improve and optimize sponsor and partner contracts.Â
For todayâs sports stars, social media matters. Weâre here to support athletes with all their day-to-day communication with fans and followers through social media and community management.Â
Through a localized brand-building and content strategy, we can enhance digital presence, boost athlete engagement outside their home markets â and make the most of commercial opportunities globally.Â
It feels good to give something back â so we work with athletes who are interested in starting their own foundation, and can help set up fundraisers for special causes too.Â
We're here to help our athletes bow out in style, with logistics and end-to-end organization, via guest and hospitality management, through to partner and sponsor involvement, for their final performance.Â
From the moment our athletes step off the pitch or court for the final time, we help them to remain relevant â through the right individual positioning, media and PR partnerships or testimonial deals.Â
Our Sports
Olympic Games and multi-sport events captivate the whole world â including us. In this environment, we prioritize forging successful partnerships between all stakeholders, from brands to mediaâŚ
We understand the power of football because, first and foremost, weâre fans. Our love for and knowledge of the game helps us connect brands, rightsholders, media platforms and fans â resulting inâŚ
SPORTFIVE has been at home in the golf industry for more than 30 years. We have been serving several athletes with our expertise, management, consulting and organization, working our way to the topâŚ
See how we can develop a winning formula for future partnerships that make the most of your talent.
Contact us