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About the MAG

Take advantage of our unique insights and roundup of the latest partnerships from the world of sports marketing. Our SPORTFIVE magazine BEYOND THE MATCH gives you the inside track on our fast-paced industry, with unmatched knowledge and expert opinions you can trust. Whatever industry you’re in or challenge you face, no one gets you closer to sports than SPORTFIVE.

Latest Insights

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Published on October 18th, 2024

Shirt Partnership Innovative Sponsorships - The Football Shirts That Spark Conversation

Published on October 9th, 2024

Shirt Partnership Shirt Sponsorships - How Brands Find Different Routes to Success

Published on October 4th, 2024

Brand Consulting Multi-Asset Sponsorship: Your Brand At The Heart Of The Game

Published on October 2nd, 2024

Image & Awareness How Sponsorship Fuels Brand Visibility: SPORTFIVE’s Strategy For Elevating Global Brands

Published on September 24th, 2024

Image & Awareness Understanding Cultural Sponsorship: Strengthening Communities Through Support

Published on September 19th, 2024

Activation The Power of Sports Marketing in Formula 1 and MotoGP: Fueling Brands and Driving Engagement

Published on September 10th, 2024

Activation ‘The power of women's sport for social change is not yet foreseeable.’

Published on September 4th, 2024

Naming Rights Understanding The ROI of Sports Sponsorships

Published on September 4th, 2024

Image & Awareness ‘Women's football reaches new and different target groups than men's football’

Published on September 3rd, 2024

Naming Rights How To Get Title Sponsorship Right - Key Lessons From The Industry

Published on September 2nd, 2024

Premium Partnership Four Tips on Selecting & Securing Sponsorships to Reach Your Goals

Published on August 29th, 2024

Image & Awareness ‘Women's football is one of the three most important global growth areas for SPORTFIVE.’

Published on August 12th, 2024

Hospitality Stadium Experiences - how to compete with the digitalisation of sport

Published on August 5th, 2024

Shirt Partnership The current longest running shirt sponsorships

Success Stories

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Bringing Hamburg together: Deloitte, EXPORO and partners raise the bar for hospitality

Bringing Hamburg together: Deloitte, EXPORO and partners raise the bar for hospitality

Touchdown for teens: The NFL Flag Program excites at German schools

Touchdown for teens: The NFL Flag Program excites at German schools
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