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About the MAG

Take advantage of our unique insights and roundup of the latest partnerships from the world of sports marketing. Our SPORTFIVE magazine BEYOND THE MATCH gives you the inside track on our fast-paced industry, with unmatched knowledge and expert opinions you can trust. Whatever industry you’re in or challenge you face, no one gets you closer to sports than SPORTFIVE.

Latest Insights

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Published on March 12th, 2025

Athlete Management The Gamechanger: How Athlete Partnerships Are Redefining The Future Of Sports Marketing

Published on March 12th, 2025

Brand Consulting An Investment That Adds Value: Why Sponsorships In Football Work

Published on March 11th, 2025

Image & Awareness Utilizing Sponsorship As A Traffic Driver For Your Website

Published on February 27th, 2025

Image & Awareness The Commercialisation of Women’s Football: Challenges and Opportunities

Published on January 27th, 2025

Brand Consulting Football clubs as key players in brand communication

Published on January 24th, 2025

Brand Consulting How Sports Sponsorship Gives Brands A Breath Of Fresh Air

Published on January 15th, 2025

Brand Consulting How Tech Companies Can Boost Their Brand Through Sponsorship

Published on January 9th, 2025

Careers SPOBIS Conference 2025: Central Hub for the International Sports Business Industry

Published on December 4th, 2024

Internationalization NBA and WNBA: Records, Stars and the Future of Basketball

Published on November 19th, 2024

Brand Consulting The Intersection of MotoGP & F1 Sponsorships: How Brands Are Tapping into Both Markets in 2024

Published on November 19th, 2024

Brand Consulting Unlock The Secret To Building Iconic Brands: How Sports Partnerships Drive Unmatched Success

Night shot of a full stadium during the Mitsubishi Electric Cup 2024 qualifiers.

Published on November 6th, 2024

Premium Partnership Inside ASEAN's Sports Boom: Seamus O'Brien On How Global Brands Can Score Big In The ASEAN Region

Published on November 4th, 2024

Premium Partnership How Western Brands Can Break into ASEAN Markets Through Sports Partnerships

Published on October 28th, 2024

Naming Rights Unlocking Growth: How Asian and Homegrown ASEAN Brands Can Use Sports Partnerships to Dominate ASEAN

Published on October 21st, 2024

Athlete Management How To Deliver An Impactful Athlete Brand Partnership: Four Best Practices

Published on October 18th, 2024

Shirt Partnership Innovative Sponsorships - The Football Shirts That Spark Conversation

Published on October 9th, 2024

Shirt Partnership Shirt Sponsorships - How Brands Find Different Routes to Success

Published on October 4th, 2024

Brand Consulting Multi-Asset Sponsorship: Your Brand At The Heart Of The Game

Published on October 2nd, 2024

Image & Awareness How Sponsorship Fuels Brand Visibility: SPORTFIVE’s Strategy For Elevating Global Brands

Published on September 24th, 2024

Image & Awareness Understanding Cultural Sponsorship: Strengthening Communities Through Support

Success Stories

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Fiverr x Bukayo Saka: Level The Playing Field

Fiverr x Bukayo Saka: Level The Playing Field

BVB and Rügenwalder Mühle Kick Off Vegan Revolution

BVB and Rügenwalder Mühle Kick Off Vegan Revolution
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