Our experience

Our truly global SPORTFIVE team delivers memorable experiences for fans and our partners.


live & virtual events managed per year


fan experiences and engagements annually


content pieces developed each year

What we do

Our global presence and local-market expertise enables us to successfully manage activations all over the world. We offer end-to-end solutions, including all aspects of ideation, creation and execution for:

Experiential marketing

We create dynamic live experiences that help brands connect to fans and consumers.

Programs include:

  • Venue/stadium sponsorship activations

  • Fan/other festival activations

  • Mobile campaigns

  • Product sampling

  • Viewing events

Live & virtual events

From hosting prestigious live sporting tournaments, to holding more modest virtual events, we plan, manage and implement events for our clients across the sporting world.

Events include:

  • Conferences/meetings 

  • Concerts/performances

  • Watch parties

  • Content streaming

Charity events & programs

We help sports and nonprofit clients reach their philanthropic goals while executing best-in-class charity events.

Programs include:

  • Galas/dinners

  • Conferences/meetings

  • Auctions

  • Sports tournaments including golf and tennis

Sports experiences

We bring the excitement of sports to the fans off the field, creating touchpoints for them to celebrate their love of the game in ways that deliver for brand partners.

Experiences include:

  • Game/match Production

  • In-stadium promotions 

  • On-field/cheer team management

  • Opening/championship ceremony production

Content production

We create content with real impact. Our bespoke content strategies and concepts target specific goals – like awareness, engagement or performance.

We find the most engaging way to tell your story through options including:

  • Long form video content

  • Short form video content

  • Social media content

Media activation

Coming soon


We help brands create unforgettable end-to-end live experiences across a wide range of sports and entertainment events for corporate clients and business partners.

SPORTFIVE manages 10K+ guest sports experiences a year, from 18th green hospitality to center baseline at a tennis Major. Our team is an extension of your team and delivers experiences driven to build your business.

Talent & staffing

We have the contacts and experience to deliver world-class activations featuring A-list talent and brand ambassadors, as well as wider staffing and logistics. We put the right people in the game to deliver results.

Major event activation

End-to-end event service that helps brands connect with fans.

Travel & guest management

Tailor-made travel solutions, ranging from accommodation and flight management to local transportation and activities for all types of guest groups.

Digital ticket management & guest communication

Our digital solutions include seamlessly allocating tickets, providing or collecting guest data, sending out invitations or creating an informative event app.

Fanzones & commercial displays

Our 360° approach includes the planning, organization, construction, transportation, set up and subsequent removal of all commercial displays.

Experiential marketing

We use our operational expertise to bring our marketing and strategic insights to life – creating exciting and effective brand experiences.

Hospitality & event production

From hospitality lounges and event spaces to gala dinners and parties, SPORTFIVE Major Events designs, produces and implements holistic and individually tailored events. 

Major event staffing

We deliver dedicated key-account & on-site staff management for events globally.

Sustainable event management

In close cooperation with our sustainability consultants, our clients and suppliers, SPORTFIVE Major Events makes sure to implement sustainability criteria within the entire event management processes.

What we do

Our unrivalled experience in planning, implementing and managing all aspects of major sports and entertainment experiences makes us the perfect partner for your future brand events.

Digital solutions

We develop and manage tailored digital solutions for brands in the world of sports – supporting you with all the tools needed to implement your sponsorship activities digitally.

Ticketing & guest management

Our in-house Software as a Service (SaaS) bundles crucial guest management tasks related to your events in one tool. Further modules can be added as required, such as the ticketing module, which lets you manage & allocate tickets and supports flexible ticket distribution via various channels.

Lead & loyalty management

With our lead management tool, we help you win new contacts and retain existing customers. All processes are GDPR compliant, so the lead generation forms can be implemented on internal or external websites.

Websites & platforms

The website is the point of contact with your customers or guests, used for registration and to provide information about your sponsorship or event. We deliver state-of-the-art web development, so your website will be the central interface for your customers and guests.

Mobile apps

Our apps are the direct communication channel to your guests – before, during and after the event. They can contain a ticket and provide all important information to your guests at the same time.

What we do

Together we will find the ideal solution for you to make your next event or activation campaign your most successful.

Join the Newsletter

Visit our magazine

loading spinner