Taiga Semikawa Partners with Airweave

Japanese golfer Taiga Semikawa and airweave, inc., the top-selling brand of premium bedding toppers and pillows in Japan, have entered a one-year partnership, brokered by global sports marketing agency SPORTFIVE.

Under the agreement, Taiga Semikawa, who is a three-time Japan Tour winner following his recent win at the Kansai Open Golf Championship, will endorse airweave’s range of sleep solution products and be featured in airweave’s global marketing and advertising initiatives.

Founded in 2007, airweave has been developing premium bedding toppers that feature a highly resilient structure and an ergonomic, breathable design in which air comprises 90 percent of the product’s proprietary airfiber material. Offering superior and consistent quality sleep, airweave has become a popular choice among top amateur and professional athletes worldwide for aiding their recovery process and enhancing athletic performance. The Japanese bedding brand has also partnered with and supplied its products to major international sporting events, including the Tokyo 2020 and Paris 2024 Olympic Games, further solidifying its position as a trusted brand in the sporting community.

Initially designed with high-performance athletes in mind, airweave has since gained popularity among everyday consumers seeking a better night’s sleep. With expansions to other regions such as China, Singapore, Taiwan, Hong Kong and the U.S., airweave aims to be recognised as a global sleep solution brand with innovative products for both home and travel use.

As we continue our legacy of supporting top athletes, especially the country’s rising stars, through our revolutionary bedding and sleep solutions, we are honoured to have Taiga representing airweave.

Airweave president and CEO, Motokuni Takaoka

"As we continue our legacy of supporting top athletes, especially the country’s rising stars, through our revolutionary bedding and sleep solutions, we are honoured to have Taiga representing airweave,” said airweave president and CEO, Motokuni Takaoka. “We believe our partnership will provide him with significant benefits and will lead to an even more remarkable performance by this talented golfer in his upcoming tournaments.”

Taiga Semikawa adds, “I am thrilled to be an ambassador of airweave. As an athlete, I know that a perfect night’s sleep is crucial to the recovery process and with airweave’s focus on innovation and scientific research around sleep products, I am assured that my recovery routine will be well taken care of so I can stay at the top of my game.”

"We are proud to have facilitated this exciting partnership between Taiga and airweave, one of the most innovative companies in the Asia-Pacific region,” said Patrick Feizal Joyce, Senior Vice President, Golf Asia at SPORTFIVE. “With airweave’s commitment to providing exceptional products, we are confident this partnership will provide great value to Taiga and his golfing campaign this year.”

The partnership between Taiga Semikawa and airweave is facilitated by SPORTFIVE, the management and marketing representative for the former World No. 1 amateur golfer. This latest announcement adds airweave to a growing list of brand partners strategically brought together by SPORTFIVE for Semikawa, including the recently announced partnership with ART MOVING COMPANY.

About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.
About Airweave
A comprehensive bedding manufacturer that manufactures and sells bedding with the mission of "The Quality Sleep". Since the company's inception, airweave has focused on sleep research and have developed bedding that pursues better sleep based on the knowledge the company has gained from this research. Airweave has been chosen by top athletes, luxury hotels and inns, and many other prestigious organizations, and continue to develop products with the hope of "creating an era in which individuals will eventually choose mattresses that match their body size and weight. Airweave will continue to evolve to become a "Total Sleep Solution Company”. airweave.com