Published on September 2nd, 2024
Location: Global
CR Flamengo and inDrive announce partnership
CR Flamengo and inDrive have announced an exciting new partnership to sponsor the club’s men’s and women’s teams, in a deal brokered by global sports marketing agency SPORTFIVE.
The partnership will see inDrive, a global mobility and urban services platform headquartered in California, USA, become an official sponsor of Flamengo’s men’s, women’s and youth teams in the club’s Mobility category.
As the world’s second most downloaded mobility app, inDrive has operated in Brazil since 2018 and has since expanded to operate in more than 180 cities across the country - providing users with mobility services such as rides, deliveries and freight.
inDrive’s new partnership will see them team up with Brazil’s most followed football club on a number of on- and off-field activities.
inDrive branding will feature on the iconic black and red Flamengo kits for the women’s team, press conference branding for the men’s team, as well as a number of digital advertising activations on the club’s official YouTube channel, FlaTV.
Flamengo’s position as the most followed football club in Brazil, combined with inDrive’s rapid expansion in the mobility services sector provides an exciting backdrop for a partnership that has the power to have a positive impact on the club, the business and the community.”
Christian Koller - Vice President Global Athlete & Team Marketing, SPORTFIVE
Flamengo’s partnership with inDrive is the club’s latest collaboration with global sports marketing agency SPORTFIVE, having worked together since 2022.
This work has most notably seen the pair partner to help Flamengo grow their international presence - including in key services such as digital audience development, commercial sales and live events.
SPORTFIVE’s on-going partnership with Flamengo is part of the agency’s growing portfolio of football work in North and South America, including a comprehensive digital services agreement with CONCACAF.
Christian Koller, Vice President Global Athlete & Team Marketing, SPORTFIVE, said: “We are delighted to have once again worked alongside Flamengo to help deliver this exciting partnership. Flamengo’s position as the most followed football club in Brazil, combined with inDrive’s rapid expansion in the mobility services sector provides an exciting backdrop for a partnership that has the power to have a positive impact on the club, the business and the community.”
Gustavo Oliveira, Vice President of Communication and Marketing, CR Flamengo, said: “This is another strategic partnership for Flamengo, this time with a company that is growing very quickly, within a service market that is important to the community. We believe that the app will be widely adopted by the entire Red-Black Nation.”
Stefano Mazzaferro, Country Manager - Brazil, inDrive, said: "In inDrive's business model, passengers and drivers establish ride prices together, ensuring a fair value for both parties. By partnering with Flamengo, a club committed to building a fairer and more inclusive society through its social actions, we reinforce our commitment to the development of the communities where we operate in Brazil."
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.
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About inDrive
inDrive is a global mobility and urban services platform. It has had over 240 million downloads worldwide and was the second most downloaded mobility app in 2022 and 2023. In addition to rides, inDrive offers an extensive list of urban services, including city-to-city transportation, freight, support services, and deliveries. In 2023, inDrive launched New Ventures, its venture capital and M&A arm.
The company operates in more than 750 cities in 46 countries around the world. Driven by its mission to challenge social injustice, it is committed to positively impacting the lives of one billion people by 2030.
inDrive pursues this goal through its business operations, which support local communities through a fair pricing model, as well as through the initiatives of inVision, its non-profit division. inVision’s community empowerment programs contribute to the advancement of education, sports, arts, science, gender equality and other priority initiatives. For more information, visit inDrive’s website.
Press contacts
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Dominic Mills
Senior Associate, Marketing Communications
dominic.mills@sportfive.com
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