Published on June 23rd, 2023

Location: USA

SPORTFIVE to Provide Concacaf with Comprehensive Digital Services for National Team Competitions

Global agency with expertise in association football marketing to enhance the governing body’s digital presence across multiple competitions, starting with the 2023 Nations League Finals and Gold Cup

Global sports marketing agency SPORTFIVE will provide a variety of digital services to The Confederation of North, Central America, and Caribbean Association Football (Concacaf) for its national team competitions.  The agency supported the 2023 Nations League Final in Las Vegas last weekend and will also support the 2023 Gold Cup group stage which gets underway this weekend.

SPORTFIVE will work with Concacaf to enhance the governing body’s digital presence, with a focus on establishing a stronger connection with fans, players, and commercial partners, and fostering collaboration among the Member Associations. Among other services, the agency will manage the digital content strategy and execution for Concacaf national team competitions, including the 2023 Gold Cup, 2022/23 Nations League Finals, 2023 Road to W Gold Cup, 2023/24 Nations League, and the 2024 W Gold Cup. 

SPORTFIVE’s work will include the development of year-round content in both Spanish and English to grow audience, broaden reach, elevate fan engagement, and increase the commercial value of Concacaf’s social media channels and other digital content.

SPORTFIVE will help Concacaf provide fans at all interest levels with improved access to exciting football action, including with real-time updates, live-match coverage, and dynamic off-the-pitch content.  SPORTFIVE will also oversee the end-to-end production of digital assets, including creative design, visuals, video, reels, and more.

“We are proud to help Concacaf and bring the best football from across the region to more fans both within the region and around the world,” said Karim Fathi, Vice President of Digital, Americas at SPORTFIVE. “With the football world preparing to turn its focus to North America in 2026, there is a growing appetite to see the best of the game from across the region. Using our extensive experience in football marketing and digital fan engagement globally, we look forward to working with Concacaf and its member countries to connect with more fans across various digital platforms.”   

"We look forward to working with Concacaf and its member countries to connect with more fans across various digital platforms.”

Karim Fathi, Vice President of Digital, Americas at SPORTFIVE

SPORTFIVE is the world's leading agency for football rightsholders, with over 30 years’ experience providing services including marketing, sales, and rights management. In Europe, the agency is the lead marketing partner of more than 70 soccer clubs across all leagues and federations. Meanwhile, since 1993, SPORTFIVE has exponentially increased the value of Asia’s football federations and also works with select rightsholders in Africa and South America.

In the United States, SPORTFIVE provides a range of services to domestic and international soccer entities across its variety of business lines, including Brand Consulting, Commercial Sales, Digital, Experiential & Production, and Media. Along with Concacaf, some of the agency’s U.S. soccer partners include Atlético de Madrid, Borussia Dortmund, FC Augsburg, Flamengo, New York City FC, Real Madrid TV, the USL, the U.S. Soccer Federation, and a variety of teams participating in the UEFA Champions League and Europa League Qualifiers.


    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

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