Insights

All Insights & Success Stories

• Esports & Gaming
  

  Evolution in Gaming: How the space became a vital marketing tool for brands

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• Shirt Partnership
  

  Shirt Sponsorships - How Brands Find Different Routes to Success

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• Sports Update
  

  The Rise of Women's Golf in Asia

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• Esports & Gaming
  

  Valorant Champions Tour 2023 is one of the most accessible esports series on the planet

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• Esports & Gaming
  

  Time to Level Up: The benefits of esports sponsorship

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• Shirt Partnership
  

  The Value of the English Premier League to Brands in North America

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• Shirt Partnership
  

  Eternalised Sponsorship - The Brands Benefitting From Sporting History

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• Esports & Gaming
  

  How the Apex Legends Global Series does Esports differently

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• Shirt Partnership
  

  Most Successful Shirt Sponsorships of All Time

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• Premium Partnership
  

  Endurance Sport Events Partnerships to Reach Sports Fans

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• Digital Innovation
  

  Introducing the AFF Championship

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• Esports & Gaming
  

  Record-breaking M4 World Championship bolsters SEA as the number one region for mobile esports

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• Careers
  

  Careers in Sports Marketing - How Soft Skills Help You Win Big

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• Esports & Gaming
  

  The Power of the LEC: Summer Playoffs generated $5 million for Malmö economy

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• Internationalization
  

  The Growth of the NFL - How American Football Captures the Rest of the World

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• Shirt Partnership
  

  Up Close And Personal: Sleeve Partnerships As Part Of The Recipe For Success In Football

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• Brand Consulting
  

  How UEFA EURO 2022 Sky-Rocketed Women’s Football In England

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• Perimeter Advertising
  

  Perimeter Advertising in Sport

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• Hospitality
  

  Hospitality Sales for IHF 2023 Men’s World Championship

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• Brand Consulting
  

  The Magic Of The Cup – How Brands Can Benefit From The Emirates FA Cup

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• Digital Innovation
  

  The Next Evolution of Fan Engagement: ONSIDE Moments

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• Activation
  

  Why digital-first brands are discovering sports sponsorship for themselves

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• Esports & Gaming
  

  10 things we learned from esports in 2022

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• Esports & Gaming
  

  Esports trends to look out for in 2023

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• Esports & Gaming
  

  Top 5 esports partnerships of 2022

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• Digital Innovation
  

  The Next Evolution of Fan Engagement: ONSIDE Alpha Masks

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• Brand Consulting
  

  Sports fans as consumers - loyal, vocal and priceless

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• Esports & Gaming
  

  Riot Games announces LEC format changes as part of 2023 EMEA restructure

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• Sports Update
  

  The Premier League at the 2022 FIFA Men’s World Cup in Qatar

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• Esports & Gaming
  

  IOC confirms Singapore as host of first Olympic Esports Week

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• Image & Awareness
  

  Rio Ferdinand's Tipping Point

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• Digital Innovation
  

  Digital support for fan experience: How artificial intelligence can help the sports industry

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• Esports & Gaming
  

  Nike grasp World Cup fever with Rocket League collaboration

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• Esports & Gaming
  

  The Brazilian Esports Market is becoming the destination for sponsorship opportunities

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• Brand Consulting
  

  How brands can make the most out of sporting events sponsorship

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• Sports Update
  

  2022 FIFA Men's World Cup Preview

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• Esports & Gaming
  

  The International 11: A Win for Singapore’s Esports Scene

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• Esports & Gaming
  

  LoL Worlds 2022: Record peak viewership achieved as DRX claim surprise title

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• Esports & Gaming
  

  EA Sports celebrates 23 days of FIFA 23 with showstopping statistics... and there's more to come

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• Hospitality
  

  All in one hand: The new After Sales Platform

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• Sports Update
  

  The Emirates FA Cup First Round Preview

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• Hospitality
  

  Benefits for all: The new end-to-end hospitality platform

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• Shirt Partnership
  

  The History of Shirt Sponsorship in the Premier League

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• Esports & Gaming
  

  What is the Metaverse?

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• Social Media
  

  Why TikTok offers so much potential for rightsholders

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• Sports Update
  

  The 2022-23 UEFA Women’s Champions League Preview

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• Digital Innovation
  

  How the sports business can use NFTs

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• Brand Consulting
  

  How Women’s Football is Building Brands and the Future - 5 Key Takeaways

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• Esports & Gaming
  

  EA reveals changes for FIFA 23 Esports scene

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• Sports Update
  

  Welcome to the decade of handball!

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• Sports Update
  

  FIFA 23 - The Last Chapter

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• Naming Rights
  

  More than just a name: Naming rights sponsorship

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• Internationalization
  

  The NFL Across the Pond – What’s Behind American Football’s Growth in the UK

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• Sports Update
  

  WSL Ready to Excel - 2022/23 Season Preview

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• Sports Update
  

  UEFA Men's Champions League 2022/23 Preview

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• Esports & Gaming
  

  Rocket League broadcast inside Fortnite shows power of the Metaverse

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• Esports & Gaming
  

  The Footballers Looking to Level Up through Esports

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• Esports & Gaming
  

  Esports at the Commonwealth Games: Fad, Fiction or Fandom?

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• Esports & Gaming
  

  The Women Changing the Game in Esports

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• Digital Innovation
  

  5 Takeaways from the iSport Connect Web3 Summit

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• Digital Innovation
  

  How Brands can maximise their Sponsorship Value with Sports Audiovisual Content

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• Sports Update
  

  Special Olympics: much more than higher, faster, further

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• Sustainability
  

  Here to stay: sustainable sports sponsorship

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• Activation
  

  Keep on streaming – how Twitch can find its place in sports marketing

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