Insights

All Insights & Success Stories

• Athlete Management
  

  The rise of multi-asset sponsorship

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• Hospitality
  

  VIP Tickets, Business Seats, Boxes: The hype about hospitality is real

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• Hospitality
  

  VIP tickets and hospitality offers - only for celebrities?

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• Hospitality
  

  VIP Hospitality Tickets: A guide to exclusive sports and entertainment

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• Careers
  

  SPORTFIVE Careers - Lizzie Stokes

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• Careers
  

  How women in leadership shape SPORTFIVE

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• Internationalization
  

  NFL fever in Germany

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• Internationalization
  

  Insights: The Growth of the NFL

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• Activation
  

  SQVAD_JD Sports_Union Berlin

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• Athlete Management
  

  What is athlete sponsorship and how does it benefit brands?

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• Premium Partnership
  

  Football clubs as multisport powerhouses

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• Digital Innovation
  

  How movie studios are leveraging the sports and gaming ecosystems to engage with consumers

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• Sustainability
  

  UEFA EURO 2024: Towards the most sustainable European Championship

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• Digital Innovation
  

  Kings League, Baller League & Co.: Innovative formats for more fan participation in sport

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• Esports & Gaming
  

  EA highlights clear demand for female superstars after 24 days of EA FC 24

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• Esports & Gaming
  

  Women in Esports: How it has become a necessity for brands, rightsholders and fans

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• Hospitality
  

  UEFA EURO 2024™ Public Tickets

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• Shirt Partnership
  

  Innovative sponsorships - The football shirts that spark conversation

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• Image & Awareness
  

  Frauensport - The next big thing

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• Recruiting
  

  How can companies win new employees through sports marketing?

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• Brand Consulting
  

  How to choose the right sponsorship avenue for your business

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• Esports & Gaming
  

  How brands can succeed in Europe by reaching engaged communities

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• Image & Awareness
  

  The gateway to China: Three platforms for establishing a presence in China

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• Sports Update
  

  Barclays Women’s Super League 2023/24 Season

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• Athlete Management
  

  Partnerships with a purpose - The brands making a difference through sports

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• Esports & Gaming
  

  How the UK has become a destination in the esports industry

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• Image & Awareness
  

  Utilizing sponsorship as a traffic driver for your website

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• Sports Update
  

  Rugby World Cup 2023 in France

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• Brand Consulting
  

  Five reasons why sports sponsorship needs to be part of every marketing strategy

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• Sports Update
  

  FIFA Women’s World Cup 2023 Review

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• Perimeter Advertising
  

  Study on Power Pack, Perimeter Advertising and Cam Carpet

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• Esports & Gaming
  

  How The Gaming Industry Provides The Perfect Recipe For Brand Reach And Engagement

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• Digital Innovation
  

  Embracing Data-Driven Strategies

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• Hospitality
  

  Insights: Hospitality - More Than Just All You Can Eat

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• Image & Awareness
  

  The Rise of Women's Football in Germany

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• Hospitality
  

  UEFA EURO 2024™ Everything You Need To Know

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• Image & Awareness
  

  Insights: The Best Brand Placements in the Sports Industry

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• Hospitality
  

  Hospitality at Major Events

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• Hospitality
  

  Hospitality Packages in Sports

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• Hospitality
  

  Insights: Using Hospitality Programs at sporting events to support sales targets

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• Athlete Management
  

  Insights: The Importance of Social Media for Athletes

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• Esports & Gaming
  

  Insights: Why in-game advertising should be part of your marketing mix

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• Premium Partnership
  

  Insights: Training wear partnerships

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• Image & Awareness
  

  Insights: Berlin glows in purple | Special Olympics World Games 2023

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• Sports Update
  

  Insights: Fans, Brands and Broadcasters - The 2023 FIFA Women’s World Cup

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• Brand Consulting
  

  Insights: Teeing Up Success: Golf Sponsorship in Asia Hole-in-One for Brands

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• Careers
  

  Insights: 5 Quick Questions with SPORTFIVE’s Chief People Officer

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• Esports & Gaming
  

  Insights: The five biggest events from the summer of gaming 2023

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• Premium Partnership
  

  Insights: The history of shirt sponsoring in the Bundesliga

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• Premium Partnership
  

  Insights: How to Utilise Sports Sponsorships to Enhance Your Marketing Mix

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• Esports & Gaming
  

  Insights: How the LEC Empowers Brands to Reach New Audiences

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• Perimeter Advertising
  

  Insights: The Premier League in South East Asia - A Region Enchanted

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• Esports & Gaming
  

  Insights: Brands Have Profited From Gen.G’s Success

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• Shirt Partnership
  

  Insights: Current Longest Running Shirt Sponsorships

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• Internationalization
  

  Insights: The NFL Across the Pond

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• Sports Update
  

  Insights: The Legacy of Singapore’s National Golf Open

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• Brand Consulting
  

  Insights: The Fans Behind the Football Revolution

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• Esports & Gaming
  

  Insights: 5 Things We Learned from Campaign Gaming Summit

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• Careers
  

  Insights: The Value of Values - How Good People Make Good Business

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• Esports & Gaming
  

  Insights: Evolution in Gaming: How the Space Became a Vital Marketing Tool for Brands

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• Shirt Partnership
  

  Shirt Sponsorships - How Brands Find Different Routes to Success

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• Sports Update
  

  Insights: Rise of Women's Golf in Asia

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• Esports & Gaming
  

  Insights: Valorant Champions Tour 2023

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• Esports & Gaming
  

  Insights: The Benefits of Esports Sponsorship

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• Shirt Partnership
  

  Insights: Value of the English Premier League

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• Esports & Gaming
  

  Insights: Apex Legends Global Series does Esports differently

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• Hospitality
  

  Insights: Tips and Tricks TikTok Hospitality Marketing

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• Shirt Partnership
  

  Insights: Eternalised Sponsorship

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• Shirt Partnership
  

  Insights: Most Successful Shirt Sponsorships of All Time

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• Premium Partnership
  

  Insights: Endurance Sport Events Partnerships

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• Esports & Gaming
  

  Insights: Record-breaking M4 World Championship

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• Digital Innovation
  

  Insights: Introducing AFF Championship

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• Careers
  

  Insights: Careers in Sports Marketing

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• Esports & Gaming
  

  Insights: The Power of the LEC

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• Shirt Partnership
  

  Insights: Up Close And Personal

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• Brand Consulting
  

  Insights: UEFA EURO 2022 Women’s Football In England

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• Perimeter Advertising
  

  Insights: Perimeter Advertising in Sport

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• Hospitality
  

  Insights: Hospitality Sales for IHF 2023 Men’s World Championship

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• Brand Consulting
  

  Insights: The Magic Of The Cup

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• Digital Innovation
  

  Insights: The Next Evolution of Fan Engagement

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• Activation
  

  Insights: digital-first brands discovering sports sponsorship for themselves

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• Esports & Gaming
  

  Insights: 10 things we learned from esports in 2022

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• Esports & Gaming
  

  Insights: Esports trends look out for in 2023

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• Esports & Gaming
  

  Insights: Top 5 esports partnerships of 2022

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• Digital Innovation
  

  Insights: ONSIDE Alpha Masks

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• Brand Consulting
  

  Insights: Sports fans as consumers

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• Esports & Gaming
  

  Insights: 2023 EMEA restructure

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• Sports Update
  

  Insights: Men’s World Cup in Qatar

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• Esports & Gaming
  

  Insights: Singapore host of first Olympic Esports Week

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• Image & Awareness
  

  Insights: Rio Ferdinand's Tipping Point

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• Digital Innovation
  

  Insights: Digital support for fan experience

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• Esports & Gaming
  

  Insights: Nike grasp World Cup fever/ Rocket League collaboration

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• Esports & Gaming
  

  Insights: Brazilian Esports Market destination for sponsorship opportunities

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• Brand Consulting
  

  Insights: How brands make most out of sporting events sponsorship

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• Sports Update
  

  Insights: 2022 FIFA Men's World Cup Preview

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• Esports & Gaming
  

  Insights: The International 11

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• Esports & Gaming
  

  Insights: LoL Worlds 2022

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• Esports & Gaming
  

  Insights: EA Sports celebrates 23 days of FIFA 23

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• Sports Update
  

  Insights: Emirates FA Cup First Round Preview

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• Hospitality
  

  Insights: The new After Sales Platform

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• Hospitality
  

  Insights: The new end-to-end hospitality platform

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• Esports & Gaming
  

  Insights: What is the Metaverse?

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• Shirt Partnership
  

  Insights: History of Shirt Sponsorship in Premier League

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• Social Media
  

  Insights: TikTok potential for rightsholders

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• Sports Update
  

  Insights: Women’s Champions League Preview

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• Digital Innovation
  

  Insights: How the sports business can use NFTs

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• Brand Consulting
  

  Insights: 5 Key Takeaways

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• Esports & Gaming
  

  Insights: EA reveals changes for FIFA 23 Esports

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• Sports Update
  

  Insights: Welcome to the decade of handball!

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• Sports Update
  

  Insights: FIFA 23 - The Last Chapter

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• Naming Rights
  

  Insights: Naming rights sponsorship

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• Sports Update
  

  Insights: WSL Ready to Excel

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• Sports Update
  

  Insights: UEFA Men's Champions League 2022/23 Preview

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• Esports & Gaming
  

  Insights: Rocket League broadcast

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• Esports & Gaming
  

  Insights: Footballers Level Up through Esports

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• Esports & Gaming
  

  Insights: Esports at the Commonwealth Games

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• Careers
  

  SPORTFIVE CAREERS - SHONA YOUNG

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• Careers
  

  SPORTFIVE Careers - Sarah Stewart

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• Careers
  

  SPORTFIVE CAREERS - David Rothenhauser

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• Careers
  

  SPORTFIVE Careers - David Lau

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• Careers
  

  SPORTFIVE Careers - Louisa Grotkamp

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• Esports & Gaming
  

  Insights: The Women Changing Game in Esports

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• Careers
  

  SPORTFIVE Careers - Annie O'Brien

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• Careers
  

  SPORTFIVE CAREERS - Raphael Rau

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• Digital Innovation
  

  Insights: 5 Takeaways from the iSport Connect Web3

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• Careers
  

  SPORTFIVE Careers - Amélie Merkel de Gurtubay

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• Careers
  

  SPORTFIVE CAREERS - MATT KEARSLEY

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• Careers
  

  SPORTFIVE Careers - Edward Owen

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• Digital Innovation
  

  Insights: Brands can maximise their Sponsorship Value

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• Careers
  

  SPORTFIVE Careers - Virginie Adnet

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• Sports Update
  

  Insights: Special Olympics

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• Sustainability
  

  Insights: sustainable sports sponsorship

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• Activation
  

  Insights: how Twitch can find its place in sports marketing

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