In this Success Story:
For over a year, the SPORTFIVE’ Creative Studios Department has undergone a profound transformation, embracing a new approach to creativity.
Understanding context, capturing emotion, telling stories, sparking reactions. The SPORTFIVE’ Creative Studios has reinvented itself around a simple belief: creativity has the power to connect rightholders, brands, and audiences far beyond sport. A new playing field has opened up, and the story is only just beginning.
A CREATIVE MINDSET
Because creating is about engaging, immersing, and storytelling.
The SPORTFIVE’ Creative Studios has been reimagined as a living creative space, where ideas flow as freely as visuals. Photographers, motion designers, graphic artists, art directors, and copywriters work as true artisans of imagery, where every project is born from collaboration, intuition, and shared sensibility.
CREATIVITY AT THE CORE OF THE GAME
Sport has evolved into a cultural arena. For rightholders and brands, winning isn’t just about performance on the field, it’s about the stories you decide to share.
GILLES FEUERMANN, CREATIVE LEAD & HEAD OF STUDIO - SPORTFIVE
CREATING DIFFERENTLY: AI, METHOD & COLLECTIVE INTELLIGENCE
The SPORTFIVE’ Creative Studios thrives on continuous exploration, integrating advanced AI into its creative workflow. By expanding the horizon of ideas while keeping human insight at the center, we combine data, strategy, and creativity from day one.
Our teams of photographers, motion designers, graphic artists, art directors, and copywriters work together as a collective intelligence, turning insights and inspiration into compelling visual stories. AI accelerates ideation and experimentation, but the human touch remains at the heart of every project.
This approach allows us to craft ambitious photo and film productions that resonate deeply with audiences, delivering powerful narratives for our rightholders and brand clients. By blending technology, method, and collaboration, we help our partners stand out in a crowded cultural arena, connecting their stories far beyond the sport itself.
DEEPER COLLABORATION WITH OUR RIGHTSHOLDERS
We guide SPORTFIVE’s rightholders through their creative evolution, empowering them to become true brands with a clear voice, distinctive identity, and cohesive visual universe.
Every rightholder has a story. We help bring it to life with a distinct voice, visual identity, and tone.
Julie Da Silva, Senior Artistic Director - SPORTFIVE
A TEAM THAT BRINGS CREATIVITY TO LIFE
Our team is made up of individuals with diverse experiences, all driven by a common vision. Everyone contributes their unique perspective, expertise, and sensibility.
Collaboration is our greatest strength. We challenge ideas, inspire one another, and advance together. Open dialogue, attentive listening, and constant experimentation fuel everything we create.
POWERFUL BRAND COLLABORATIONS
Our evolving approach has expanded the Studios’ creative horizon. Today, we craft complete brand stories that blend films, photoshoots, and visual identities into engaging, immersive experiences.
Content that is both beautiful and purposeful, turning sport into a canvas for creative expression.
In just one year, the SPORTFIVE Creative Studios has redefined their creative approach.
Bringing sport, brands, and creativity together in a seamless, transversal way.
The story is just beginning!
