SAILING INTO THE FUTURE!
Become a sailing partner
Impressive images, authentic storytelling and an attractive target group – all under the banner of sustainability.
Become a partner!0M
people worldwide are interested in sailing
0M
active sailors in Germany
1,9 M
Germans are sailing fans
Sailing towards sustainability
Humans, nature, climate and technology – hardly any other sport sees these elements be so intertwined as sailing. And there’s probably hardly any other sport where athletes are so dependent on the climatic conditions. Sailors can only attain success if they understand the power of nature: wind, water and waves. It’s no surprise that they feel so connected to nature and are forging ahead with climate protection.
Sailing has come on leaps and bounds technologically in recent years: the foils lift the boats out of the water, for more speed, more action and more fun! All the major races now use these underwater foils – from surfing to offshore racing to the America’s Cup! Sailing fans can watch live to witness moments that seem to defy the rules of physics.
Sailing in the public eye
The major regattas with global reach aren’t just about prestige and exclusivity: they offer the perfect platform to make innovation and sustainable solutions tangible.
This is reason enough to see sailing as a playing field for brands and companies even more in the future and tap into its storytelling potential, authenticity and attractive target group. The momentum couldn’t be better: after the Olympic Games and the America’s Cup, lots more high-class sports events are planned – such as the Vendée Globe from November 2024 to March 2025 and SailGP, which will be hosted in Germany for the first time in August 2025.
Sailing into the future!
Sailing as a brand environment with an impactful platform
An overview of selected rights: why brands should tap into sailing’s tailwind. Thanks to access to all the relevant rights-holders, SPORTFIVE is in a perfect position to support customers interested in sailing with everything from simple consultations through to comprehensive brand-focused approaches.
Offshore Racing
The Ocean Race
The Ocean Race is one of the world’s longest and most demanding sports events. Across nine stages, multiple teams sail around the world, crossing all its oceans and stopping at five continents to host major events.
Vendée Globe
The Vendée Globe has been held since 1989 and has evolved into the hardest single-handed regatta in the world. Every four years, sailors set off on a solo, non-stop round-the-world journey, starting and finishing on France’s Atlantic coast.
Testimonials
Boris Herrmann (Team Malizia)
Under the motto “A Race We Must Win – Climate Action Now!”, Team Malizia, headed up by German sailor Boris Hermann, doesn’t just stand for successful offshore sailing: it also launches and supports climate-related projects.
Susann Beucke
The Olympic silver medallist in the 49er class has devoted herself to offshore sailing. After her participation in The Ocean Race, she is now training for the Vendée Globe 2028.
With her offshore campaign “The race is female”, Susann Beucke is particularly committed to topics such as female empowerment and inclusion in sailing.
Race series
America's Cup
The America’s Cup, first held in 1851, is the most prestigious sailing race in the world. It stands for tradition and the challenges of international sailing. The event, which occurs every four years, took place from 26 September to 16 October 2024 against the European backdrop of Barcelona. Over 2.5 Millions sailing fans attend the event.
SailGP
The SailGP is considered one of the most innovative and modern championships in sailing. The competition comprises a series of regattas that take place at spectacular venues around the world on state-of-the-art F50 catamarans. The races are short, action-packed and have a focus on sustainability.
German Sailing Bundesliga
Since its launch in 2013, the Sailing Bundesliga has established itself as a firm fixture in Germany’s sailing scene. With seven events from May to October, it provides a platform for sailing clubs from across Germany to engage in exciting contests.
Teams
Youth & Women's America's Cup Team Germany
Active participants, organisers and mentors from Germany’s world of sailing have come together to encourage a youth and a women’s team for the 37th America’s Cup 2024 and lay the foundations for the German team’s long-term involvement with the race.
Austrian Offshore Racing Team
The Austrian Offshore Racing Team is a young, ambitious team of international sailors, with an Austrian heart, that share enthusiasm for offshore sailing.
ABOUT_TURN!
Factors, formats and initiatives in sailing
Sailing stands for exciting stories, offering a perfect blend of adventure, forces of nature, technical skill and human stamina. Here are a few reasons why sailing generates such fascinating stories.
Climate as the arena, water as the element, and gender equality as the crew: sailing combines key aspects of environmental and social responsibility. Topics with societal relevance and impact can be integrated flawlessly and aligned with the UN’s Sustainable Development Goals. After all, water as the decisive factor, water as a fundamental requirement and mixed crews as an active display of gender equality are constant factors that embed the topic of sustainability within the sport’s very nature.
In August 2019, Swedish activist Greta Thunberg sailed from the UK to New York, accompanied by sailor Boris Herrmann, to take part in the UN climate summit. She decided to travel by sailboat to underscore her message of sustainability and environmental protection, as flights generate a great deal of CO2. The journey on yacht *Malizia II*, a zero-emissions boat with solar panels and underwater turbines to generate energy, took two weeks. Her endeavour drew attention from around the globe and symbolised Thunberg’s commitment to climate protection and her appeal to the world to take urgent action to combat climate change.
The “Turn the Tide on Plastic” initiative started in 2017 as part of the Volvo Ocean Race with the aim of drawing attention to increasing plastic pollution in the oceans. Led by skipper Dee Caffari, the team of international sailors didn’t just compete in the race for sporting reasons: they were also engaged in a clear-cut environmental mission to raise awareness of the threat of plastic waste in the world’s oceans and promote tangible solutions. The campaign encouraged people to reduce the amount of plastic they consume and support ocean protection by combating pollution via single-use plastic globally.
The “Sailing #Art4GlobalGoals” initiative was launched to raise awareness of the UN’s Sustainable Development Goals (SDGs) and to kick-start global changes through art and sailing. The idea pairs artistic projects with sailing events to make people aware of crucial issues such as climate protection, social justice and clean oceans. Artists decorate sailing boats with images that visualise the 17 SDGs. The initiative taps into sailing’s international reach to inspire people around the globe to get involved for a fairer, more sustainable future.
Climate change is the biggest threat facing the oceans. We want to use the emotions of the sport to inspire people to think and act ambitiously. Sailing can serve as a vehicle for transmitting the concept of sustainability to the public.
Boris Herrmann, German Sailor & Founder of Team Malizia
Your contact for a sustainable sailing partnership
The sports marketing agency SPORTFIVE is responsible for marketing some of the most attractive rights in the sailing business. Alongside this, SPORTFIVE offers interested companies an array of sustainable steps that can be taken under the auspices of a sailing partnership.
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“Sailing towards sustainability”: Learn more about how you can get involved in sailing!
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