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THE ZEBRAS FROM THE NORTH

Become a partner of THW Kiel!

Reach countless people with your brand - as a partner of Germany's most successful handball club.

Become a partner
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TV advertising media contacts per season

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THW Kiel enthusiasts all over Germany

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Follower on digital channels

ALWAYS SUCCESSFUL, NEVER SATISFIED

THW Kiel is Germany's most successful handball club. With 23 German championships, twelve cup wins and four Champions League titles to date, THW Kiel has become one of Europe's top clubs and a brand with international appeal.

Professionalism, tradition and the future go hand in hand at Germany's record-breaking handball champions - on and off the pitch. The aim is to play handball successfully both nationally and internationally, to expand the economic foundation for top European sport from Kiel and to maintain the special connection between club, fans and sponsors.

LIGHTHOUSE IN THE NORTH - WITH (INTER)NATIONAL APPEAL

Northern Germany - that's water, green meadows and always a stiff breeze. Hardly any other region is as enthusiastic about handball. But THW also has a strong appeal beyond the region and inspires its fans.

Behind the scenes of a team that is as likable as it is determined to succeed, there are goal-oriented employees who contribute to the success of THW Kiel with their commitment and expertise in various areas of work.

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Become a part of a success story in german handball!

As a sponsor of one of Germany's most successful handball clubs, you and your brand will benefit from enormous exposure and reach. With millions of spectators in the arena and in front of the TV screens, you can reach a broad target group. Events in the hospitality areas of the Wunderino Arena in Kiel and exclusive activations ensure a high level of attention. Increase your brand awareness now - through a partnership with THW Kiel!

Your new home - and that of your guests

A special experience in a special atmosphere: THW Kiel's hospitality packages will turn a day of handball into an experience that you and your guests will talk about for a long time! Enjoy VIP access, upholstered business seats with the best view of the game and exclusive catering in the lounge. The Wunderino Arena in Kiel offers you top-class handball in a unique, atmospheric setting.

Top presence & reach for your brand

As a partner of THW Kiel, your brand will become an integral part of the German handball scene. A status that is clearly reflected in the sympathy and usage behaviour of the fans!

Emotional image transfer & customer acquisition

The primary goal of the partnership is to turn the numerous THW fans, members and sympathisers into your new customers. Nothing strengthens brand loyalty like emotional experiences with your target group. We offer experiences and associations that money can't buy and that will be remembered for a long time.

Exciting target group

Handball fans are not only enthusiastic supporters of their sport, they are also role models in terms of social commitment - almost 30 per cent of those surveyed in a 2023 study are involved in voluntary work. The sport is generally perceived by fans as down-to-earth and fair. Companies sponsoring handball have a unique opportunity to reach a target group with high spending power and commitment.

Ecologically sustainable initiative ‘För De Küste’

ON THE ROAD TO FUTURE

"We have the sea on our doorstep and protecting the coastline is particularly important to us. For a future worth living in, we need to rethink and we are happy to take on this responsibility." - Viktor Szilágyi, Managing Director THW Kiel

The high level of trust on both sides from the very beginning has encouraged us to consolidate our partnership early on and to set joint priorities, first and foremost for the fans, the white wall, the promotion of young talent and talent development, but also for the unifying theme of sustainability, for example in the 'För de Küste' project.

Michael Haimerl, Shareholder and Managing Director of HAIX

Despite the physical toughness and fast and mostly exciting games, handball is a very down-to-earth and authentic sport with a lot of closeness to the fans - especially in the north. That makes this partnership a real benefit for us at Hansano.

Dana Delhaes, Brand Manager at Hansano

'Always there. Always close. For us in the north' is not without reason our motto. It suits THW Kiel, which, despite all its national and international successes, is firmly rooted in the north and has a particularly large following here.

Sabine Krummenerl, Member of the Management Board of Provinzial Nord Brandkasse

SPORTFIVE - Your contact for a perfect partnership

The sports marketing agency SPORTFIVE is responsible for managing the marketing rights and hospitality services of THW Kiel in order to position the club through targeted partnerships and activations. In addition, SPORTFIVE offers interested companies a wide range of sports marketing measures that can be implemented as part of a partnership with THW Kiel.

Find out more about becoming a THW partner!

Would you like to know more about a partnership with THW Kiel or are you interested in other possibilities? Leave us a message and we will get back to you as soon as possible!

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