There for each other like no other club
Making history with 1. FC Union Berlin
Your brand in the spotlight at the capital's club
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brand awareness in Germany
One of the top0
most popular clubs in the Bundesliga
>0million
people in Germany are interested in Union
There for each other like no other club
“Other clubs have fans. At Union, fans have a club.”
A truly traditional club run by its members, where everyone gives their all for the club and its sporting success. With a clear stance on a kind of football that belongs to the people who love it.
The fans saved the club by holding blood donation drives, building the stadium with their own two hands and buying stadium shares, paving the way for today’s generational project: fans as life insurance.
Pure, honest, shoulder to shoulder
In the same place for over a century, in the largest football-only stadium in Berlin, stripped back to the essentials: football, stands, beer and bratwurst. For people from all walks of life. Here, you’re not just a spectator. You’re within touching distance of the game and part of the whole thing – loud, wild and devoted.
Union is a way of life – once you’ve fallen in love, that feeling lasts forever. From the idea to making it a reality: at Union, both then and now, people simply get started and do things themselves. All while keeping an eye on the details.
Tap into one of the best reaches in Germany’s no. 1 sport with 1. FC Union Berlin
Increasing national and international awareness, positive image transfer, increased media presence, top attractiveness as an employer: the advantages of a partnership with Union Berlin are manifold.
Greater presence & reach for your brand
In addition to Bundesliga and DFB Cup matches for the fan-favourite 1. FC Union Berlin, generate maximum attention even after the final whistle with a presence at press conferences and player interviews in the stadium “an der Alten Försterei”. These are played out both in mainstream media and extensively in the club’s digital channels.
At home in a place of the future, between hype & local recreation
Something big is happening in Köpenick – and you can be there. The airport site in the southeast of Berlin is giving the capital’s entire development a new direction. Everything is heading into Union-land, with an impact far into the state of Brandenburg. The attractive business hub, nestled between the vibrant city centre and a wide range of local recreational offers, makes the home of 1. FC Union Berlin one of the most sought-after future-looking locations in the metropolitan region.
Emotional image transfer & new customer acquisition
The overarching goal of your partnership with Union Berlin is to turn countless fans, members and sympathisers into new customers. Because nothing strengthens brand loyalty as much as emotional experiences with your target group. We offer experiences and associations that simply can’t be bought – and will be remembered for a long time to come.
Stepping into the future together...
... with a new home for young talent, a professionalised women’s team, a unique expanded stadium as a cultural meeting place and community platform in the capital’s growth region, and a firm focus on the sustainability and integration of partners, their products & services.
Eisern Union
Football as it should be.
Union is a way of life – once you’ve fallen in love, that feeling lasts forever. A truly traditional club, run by members, where everyone gives their all for the team’s sporting success. A clear advocate of a kind of football that belongs to the people who love it.
Always a full house in Berlin’s largest football-only stadium. In the same place for over a century, stripped back to the essentials: football, stands, beer and bratwurst for people from all walks of life. Here, you're not just a spectator. You’re within touching distance of the game and part of the whole thing – loud, wild and devoted, no matter the score.
Berlin – the capital of urban diversity, where special things grow and thrive in their niche. Just like 1. FC Union Berlin. Being a real Berliner also means having a neighbourhood – knowing where you come from and where you call home. With its roots in Treptow-Köpenick, where Berlin’s development is most dynamic, Union is shaping the vibrant football culture of what’s doubtless Europe’s most exciting city.
Union isn’t a football fairy tale. Its current path is the result of sustainable organic growth. With calmness, foresight and unconditional team spirit in the club and its sporting leadership alike, we continue to write this success story. And that goes for the club’s efforts in Europe, too. Bit by bit, step by step – the journey continues.
Symbiotically connected to the nature on our own doorstep, with an excellent waste strategy, fan merchandise and social work, Union is an example of sustainability in many dimensions. With a growing CSR team, Union has positioned itself on an even broader footing, sharpening its sense of responsibility and developing new topics with fans, employees and sponsors.
The official marketer of 1. FC Union Berlin
The sports marketing agency SPORTFIVE is responsible for handling 1. FC Union Berlin’s marketing rights, hospitality services and digital services, with the aim of positioning the club through targeted partnerships and activations. In addition, SPORTFIVE enables interested companies to implement a variety of sports marketing measures in connection with a partnership with the club.
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A partnership with 1. FC Union Berlin
Would you like to find out more about a partnership with 1. FC Union Berlin or are you interested in further opportunities with the club? Then register now and we will get back to you shortly! Or get in touch with your personal contact Gregor Fietze directly at [email protected] or by telephone on +49 (030) 65 66 88 108.
