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English

0%

brand awareness in Germany

One of the top0

most popular clubs in the Bundesliga

>0million

people in Germany are interested in Union

There for each other like no other club

“Other clubs have fans. At Union, fans have a club.”

A truly traditional club run by its members, where everyone gives their all for the club and its sporting success. With a clear stance on a kind of football that belongs to the people who love it.

The fans saved the club by holding blood donation drives, building the stadium with their own two hands and buying stadium shares, paving the way for today’s generational project: fans as life insurance.

Pure, honest, shoulder to shoulder

In the same place for over a century, in the largest football-only stadium in Berlin, stripped back to the essentials: football, stands, beer and bratwurst. For people from all walks of life. Here, you’re not just a spectator. You’re within touching distance of the game and part of the whole thing – loud, wild and devoted.

Union is a way of life – once you’ve fallen in love, that feeling lasts forever. From the idea to making it a reality: at Union, both then and now, people simply get started and do things themselves. All while keeping an eye on the details.



Tap into one of the best reaches in Germany’s no. 1 sport with 1. FC Union Berlin

Increasing national and international awareness, positive image transfer, increased media presence, top attractiveness as an employer: the advantages of a partnership with Union Berlin are manifold.

Greater presence & reach for your brand

In addition to Bundesliga and DFB Cup matches for the fan-favourite 1. FC Union Berlin, generate maximum attention even after the final whistle with a presence at press conferences and player interviews in the stadium “an der Alten Försterei”. These are played out both in mainstream media and extensively in the club’s digital channels.

At home in a place of the future, between hype & local recreation

Something big is happening in Köpenick – and you can be there. The airport site in the southeast of Berlin is giving the capital’s entire development a new direction. Everything is heading into Union-land, with an impact far into the state of Brandenburg. The attractive business hub, nestled between the vibrant city centre and a wide range of local recreational offers, makes the home of 1. FC Union Berlin one of the most sought-after future-looking locations in the metropolitan region.

Emotional image transfer & new customer acquisition

The overarching goal of your partnership with Union Berlin is to turn countless fans, members and sympathisers into new customers. Because nothing strengthens brand loyalty as much as emotional experiences with your target group. We offer experiences and associations that simply can’t be bought – and will be remembered for a long time to come.

Stepping into the future together...

... with a new home for young talent, a professionalised women’s team, a unique expanded stadium as a cultural meeting place and community platform in the capital’s growth region, and a firm focus on the sustainability and integration of partners, their products & services.

Eisern Union

Football as it should be.

eToro is a platform for social trading that’s characterised by its lively and collegial investor community – just like the football community in Germany. Our presence at Union’s games gives us the opportunity to show fans just how diverse investing can be.


Stephanie Wilks-Wiffen, Director of Marketing at eToro

As one of the up-and-coming clubs in Europe, Union brings a unique culture and connection with the fans to our partnership – and we’d love to breathe life into this.


Michael Armstrong, Global Managing Director at JD

The cooperation between 1. FC Union Berlin and Elaris is a perfect symbiosis of two down-to-earth partners who strive for sustainability and are equally enthusiastic about e-mobility.


Lars Stevenson, CEO of Elaris AG

The official marketer of 1. FC Union Berlin

The sports marketing agency SPORTFIVE is responsible for handling 1. FC Union Berlin’s marketing rights, hospitality services and digital services, with the aim of positioning the club through targeted partnerships and activations. In addition, SPORTFIVE enables interested companies to implement a variety of sports marketing measures in connection with a partnership with the club.

GET IN TOUCH NOW!

A partnership with 1. FC Union Berlin

Would you like to find out more about a partnership with 1. FC Union Berlin or are you interested in further opportunities with the club? Then register now and we will get back to you shortly! Or get in touch with your personal contact Gregor Fietze directly at gregor.fietze@sportfive.com or by telephone on +49 (030) 65 66 88 108.