Insights into the most exclusive form of sponsorship
Think big: Premium partnerships in football
Premium partnerships are the top product in sponsorship. From the brand logo on the front of the team's shirt to sleeve partnerships and customisable collaborations - both digital and offline.
Contact usWhat can a premium partnership bring?
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Awareness
Increasing brand awareness and tapping into new target groups through sponsorship establishes brands and expands them. A high level of brand awareness enables a brand to be present in the minds of consumers and to communicate its message effectively and emotionally.
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Revenue and Sales
Sponsoring supports direct, medium and long-term sales and turnover targets. It also increases the expansion of sales potential, customer loyalty in the B2C and B2B sectors, and brings a major advantage over competitors in an emotional environment.
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Image
Sponsorship has positive connotations for fans, viewers and stakeholders. It helps companies and their brands to build a positive image and emotional brand positioning.
The elite class of sponsorship
To say it with the words of former Italian Head Coach Arrigo Sacchi: "Football is the most important of the least important things in life." Without doubt, football plays a huge part within sports sponsorship. Furthermore, premium partnerships in football are in the top tier. From prominently placed brand logos on the shirt chest, to sleeve partnerships, to diverse and customisable collaborations with the partner club - both digitally and offline.
Around three and a half billion people in the world are interested in football. This offers your company a significant presence in an emotional environment. Additionally, it can give you a considerable advantage over your competitors.
Unrivalled reach
The reach that can be achieved in sport and in football in particular is unique and cannot be achieved or paid for through conventional advertising.
Live broadcasts, highlights on TV and online as well as reports in print and online reliably reach millions of people. Last but not least, the full potential of football's reach also unfolds on social networks.
Football is rated #1 in terms of global popularity, with grown interest in the US, South America, Africa, Asia and Europe. More than 60 per cent of football fans are male, and no matter where they live – they always find a game to watch.
Always be present with a sponsorship
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+ 0 billion
people worldwide are football fans
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nearly $ 0 billion
in revenue was generated by FIFA from television broadcasting rights in 2022.
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0 billion
engagements were gained during the FIFA World Cup 2022™
Discover Success Stories and Insights
How to Utilise Sports Sponsorships to Enhance Your Marketing Mix
Sport has functioned as a platform for businesses to reach and engage with people for over a hundred years. The advancements of global broadcasting combined with the rise of digital and social media have allowed sport's platform to reach unmatched heights, as it has challenged and overtaken conventional advertising channels.
Five reasons why sports sponsorship needs to be part of every marketing strategy
Three-quarters of all global sponsoring activities are within sports, which underlines the recommendation that this needs to be part of every marketing mix. In the following, there are five reasons to consider whilst there are many more depending on the actual needs of a brand.
Utilizing sponsorship as a traffic driver for your website
While there are many marketing strategies to increase website traffic, sponsoring has become an important instrument to increase visibility and draw a sizeable audience. Businesses can increase traffic to their websites and brand exposure by effectively utilizing sponsorships.
Innovative sponsorships - The football shirts that spark conversation
The shirt sponsor has become so engrained in today's stereotypical look of a football shirt that kits almost look strange without them. Most shirt sponsors follow the same structure: a large brand logo engrained the front of the shirt, but there are some clubs, and their partnering brands, that have chosen to go down the road less travelled.
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