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+ 3.2 B

Viewers per season

+ 190

Countries around the world

+ 312 K

Social Media engagements every hour

The world's most watched league

In just over 30 years the English Premier League has climbed to the top of the sporting food chain.

Attracting players, fans and brands from all corners of the world, the Premier League generates more viewers than the UEFA Champions League and La Liga combined.

With over 3 billion viewers tuning in each season, the Premier League is by far the most popular sports league in the world!

(Source: Nielsen)

Non-stop action

Reaching and engaging fans from every age group, the Premier League transcends consumer groups to provide non-stop action to fans from every continent.

  • Frequency: 380 matches per season

  • Duration: Full season/year (10 months)

  • Engaging key consumers: Reaches 712m households worldwide

  • Multi-channel: Premier League clubs account for +500m followers on social media

(Source: Nielsen)


The Premier League's cumulative media audiences for the 2021/22 season

Want to see your brand in the Premier League?

Book a free consultation with one of our experts below and receive your personalised brand mock up.

Global Superstars

Position your brand alongside the biggest names in sport

Attracting interest from every corner of the globe, these superstars light up the sporting world's biggest stage and engage with young target audiences across every channel.

*SportsPro’s top 50 Most Marketable Athletes

Liverpool & Egypt

Mohamed Salah

50MM* ranking: #18
Social media followers: 92.4m

Manchester City & Norway

Erling Haaland

50MM* ranking: #24
Social media followers: 45.4m

Manchester City & Belgium

Kevin De Bruyne

50MM* ranking: #43
Social media followers: 31.2m

Manchester United & England

Marcus Rashford

50MM* ranking: #50
Social media followers: 30.6m

SPORTFIVE in the Premier League

Nobody gets you closer

SPORTFIVE have over 50 years experience of delivering Perimeter Advertising across Europe's top leagues and have the most minutes of Premier League advertising available in the world.

When it comes to the Premier League - nobody gets you closer

  • 70% of fans perceive perimeter advertisers as official sponsors

  • 34% of fans are more likely to purchase from perimeter advertisers in the Premier League

  • No virtual advertising exists in the Premier League - your brand will be displayed to every Premier League market

(Source: Nielsen)

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