Radiant royal blue
Become a partner of FC Schalke 04!
Get your brand in front of millions of people – as a partner of one of the biggest football clubs in Germany.
Become a partner9 M
followers on digital channels
#0
in the world's average football stadium attendance with ⌀ 61,498 people
0M
digital reach per month
Born on coal – sustainable in change
Founded in 1904, FC Schalke 04 is one of Germany's most traditional football clubs, with deep roots in the Ruhr region, a passionate fan base and a rich history of sporting success. However, the club is not only committed to preserving its heritage, but also to transforming itself. Through the development of young talent, financial discipline and environmental responsibility, S04 aims to remain fit for the future in both sporting and economic terms. This innovative approach combines tradition with modern thinking to ensure a successful and sustainable future.
Boost your brand with royal blue DNA
By partnering with FC Schalke 04, you can strengthen your brand through the club's high media profile and loyal, traditional fan base. Sponsorship on jerseys, in the stadium or on digital channels will allow you to reach a large number of fans not only in Gelsenkirchen, but all over the world. Exclusive events and a large network will have a positive impact on your brand image and customer loyalty. This makes your partnership a real success – for everyone!
The iconic Gelsenkirchen club moves millions – and your market presence
We score the goals, you get the reach – in Germany's #1 sport
As a sponsor of a Bundesliga club, you and your brand will benefit from enormous exposure and reach. With millions of spectators at the matches in the stadium and in front of the TV screens, you can reach a wide audience. Hospitality events and exclusive activations ensure high visibility. Increase your brand awareness now by partnering with FC Schalke 04!
Your new home – and that of your guests
Hospitality in sport offers you the unique opportunity to experience sporting events at the highest level. Enjoy VIP access, luxurious seating and exclusive lounges designed specifically for your comfort and personal tastes. We make sure that your visit to the event is not just a game, but an unforgettable experience.
Buy hospitality tickets now
Top presence & reach for your brand
In addition to visibility at Bundesliga and DFB-Pokal matches, you can generate a lot of attention by being integrated into press conferences and interviews with players and officials after the match at the VELTINS-Arena, which will be broadcast extensively on the club's digital channels.
Image transfer & new customers
The aim of the partnership is to generate new customers for you from Schalke fans and members. Nothing builds brand loyalty like emotional experiences with your target audience. We offer you experiences that money can't buy and that our fans and supporters will remember for a long time.
Networking for new business
You are welcome to invite clients and partners to your box and use it for networking. Business networking combined with sports hospitality creates an exclusive atmosphere for making valuable business contacts.
VIP access and luxury lounges provide the perfect setting for informal discussions.
Buy hospitality tickets now
Get involved & benefit
Sustainability strategy at Schalke
In Gelsenkirchen, the former city of a thousand fires, more than just a football club has grown up in the shadow of the winding towers: FC Schalke 04 stands for community, a strong sense of togetherness and social responsibility – and aims to gradually make the future greener and more livable for everyone.
The club wants to use its charisma and reach to raise awareness of sustainability issues, using all the resources at its disposal. The intention is to significantly reduce CO2 emissions, conserve resources and produce less waste.
All players are supported in a way that is appropriate to their age and ability, with training that builds on each other – this is how talented players regularly make the leap to the professional team. Common values unite players of all ages: Gratitude, respect, honesty, tolerance, team spirit and fairness.
With a digital reach of around 13 million people per month, a responsible approach to social media is crucial for the club. Interactions on social networks should be respectful, just like the team treats its opponents with fairness and respect on the pitch.
FC Schalke 04 believes that fairness, respect and tolerance are fundamental values that must be practised in all areas of society. The club wants to help promote awareness of fair behaviour.
Fairness in all areas is a top priority at S04. The team gives its all on and off the pitch. And the club takes responsibility for everything that is offered, used or consumed at Schalke, right from the selection and procurement of products and services.
Schalke wants to build on the rich history of the past decades. With a clear vision, the club is focusing on youth development, financial stability and strengthening the club community. By investing and working closely with the supporters, the club aimes to return to the Bundesliga and establish itself in Germany's top division. The aim is to put Schalke on a solid sporting and financial footing and to build on the successes of the past.
Our strong corporate presence in the Rhine-Ruhr region and our role as an agent of structural change have further strengthened our ties with FC Schalke 04. And the club is important to me - as a sponsor, but above all as a fan.
Thomas Hagedorn, Managing Partner, Hagedorn Group
FC Schalke 04 is one of the most famous football clubs in Germany. The club is a fixture in the Westmünsterland region and has a strong fan base – we are looking forward to working together to realise many ideas in the coming years, both locally and at Schalke.
Dr Carsten Düerkop, Chairman of the Management Board, VR-Bank Westmünsterland eG
We are linked to the Knappen not only by our logistics centre on the Schalker Verein industrial estate in Gelsenkirchen, but also by our shared vision of continuous development and social responsibility.
Karsten Schüßler-Bilstein, Managing Director of the bilstein group
SPORTFIVE – your partner for a perfect partnership
The sports marketing agency SPORTFIVE has been responsible for handling the marketing rights, hospitality and digital services of FC Schalke 04 since 2024, positioning the club through targeted partnerships and activations. SPORTFIVE also offers interested companies a wide range of sports marketing measures that can be implemented as part of a partnership with the Royal Blues.
Please check your inbox and confirm your subscription to stay up to date on our fast-paced industry, with unmatched knowledge and expert opinions you can trust.
Find out more about becoming a Schalke partner!
Would you like to find out more about a partnership with FC Schalke 04 or are you interested in other opportunities? Leave us a message and we will get back to you as soon as possible! You can also contact us directly at [email protected] or by phone on +49 163 80 87 604.
