Heja BVB
Become a partner of Borussia Dortmund!
Borussia Dortmund is so much more than vibrant, fast-paced football and a unique fan culture. Tradition and authenticity are BVB' driving forces. Be a part of it!
Become a partner#0
in average football stadium attendance in Europe with ⌀ 81,300 people
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digital followers on social media
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fans worldwide
German Brand Champion: Heja BVB!
Since 2012, the renowned Technical University of Braunschweig has been conducting regular studies of the brand landscape in German professional football. The overall winner of the brand index is Borussia Dortmund - based on categories such as club quality, awareness, attractiveness and sympathy. Attributes that your business could benefit from!
Your presence at Europe's Football Temple No.1
BBC football director Simon Stone sums it up: "Onces inside, the atmosphere is something special. Nowhere else in Europe can compare with the Yellow Wall... We have many reasons to envy German football - this is one of them." Become part of the Borussia family with your brand! In the stadium, on TV, on the web, in business.
Powering your brand with black and yellow passion
Join BVB and achieve one of the best reach in Germany's leading sport
Increased national and international awareness, positive image transfer, increased media presence, top employer attractiveness: the benefits of a partnership with Borussia Dortmund are manifold.
A "regular seat" in your new VIP living room
Your very own hospitality area at SIGNAL IDUNA PARK offers exclusive experiences for you and your guests, from highly esteemed employees to valued business contacts. Luxurious lounges with excellent catering, a special atmosphere and the best view of the action on pitch await you.
More presence & reach for your brand
In addition to visibility at the national and international matches of the crowd-pulling BVB, you can also generate maximum attention after the final whistle by integrating your brand into the press conferences and player interviews at SIGNAL IDUNA PARK. These will be broadcast in the usual media as well as on the club's digital channels.
Emotional image transfer & new customer acquisition
The ultimate goal of the partnership is to convert Borussia Dortmund's many fans, members and sympathisers into new customers. Nothing strengthens brand loyalty like emotional experiences with your target group. We offer experiences and associations that cannot be bought with money and will be remembered for a long time.
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Networking powerplay for your business
Welcome clients, partners and prospects to your VIP box. Business networking combined with sports hospitality creates an exclusive atmosphere for making and maintaining valuable business contacts. You can also take advantage of our extensive BVB business network of around 800 companies.
Borussia Dortmund
Sustainability at all levels
Whether in environmental or social terms: Borussia Dortmund is also an attractive partner off the pitch.
BVB recognises its responsibility and influence as a club and uses it to tackle wider social issues. For example, Borussia Dortmund was the first club to organise a charity match and a medical aid campaign to support the people of Ukraine. BVB has also supported Sebastian Haller and used its platforms to raise awareness of testicular cancer.
BVB stands for a holistic commitment to social improvement and anti-discrimination. The commitment to sustainability goes beyond rhetoric and platitudes. It is tangible, measurable and gives all stakeholders the opportunity to drive forward their efforts. It is aligned with the ISO 14001 environmental standard and the UN Global Compact, a worldwide pact to make globalisation more socially and environmentally responsible.
Borussia Dortmund is also committed to continuity in its youth programmes. The fact that the German U17 national team won the European Championship in 2023 with four BVB players on the squad underlines the success of BVB's youth work. The club's U23s have been playing in the 3. Bundesliga since the 2021/22 season. Legitimate successors to many of Dortmund's home-grown legends - such as Mario Götze, Michael Zorc, Nuri Sahin and Marcel Schmelzer - are waiting in the wings.
The "leuchte auf" foundation was established in 2012 to provide material, financial and non-material support for charitable projects in the region. Whether it is preventive social work with children and young people, political youth education, an ecological education programme or bundling the social commitment of our fan clubs. The themes of the foundation's work are as varied, colourful and diverse as Borussia Dortmund's millions of fans.
Green-certified buildings by the end of 2024, annual solar power production of 384,477 kWh and 170 tonnes of CO2 reduction via the stadium roof, steadily increasing sustainability in merchandising and mobility concepts, tickets valid for local public transport and much more: the responsible use of natural resources and the protection of the environment and climate are a central field of action in the BVB's strategy. We are in constant dialogue with our partners and sponsors about joint options for action.
BVB not only aims to be one of the leading football clubs in Europe in terms of sporting success, but also to be one of the most sustainable clubs thanks to its consistent actions. Our premise is to act in a way that is economically efficient, socially just and ecologically sustainable in equal measure: "There is only one planet on which we can play football." (Quote from Hans-Joachim Watzke)
They are young, talented, far-reaching, passionate and simply good: Borussia Dortmund's eFootballers. They regularly entertain the black and yellow community with a variety of streaming and video formats. Watch parties, eFriendlies and interviews with BVB professionals are all part of the programme for the 2024 DFB ePokal finalists - perfect for reaching young audiences.
As a cooperative bank, we focus on community, cohesion and achieving great things together - values that we also find in football and especially in BVB.
ANDREAS LÖSING, CHAIRMAN OF THE BOARD, SPARDA-BANK WEST
The extension of our sponsorship agreement ... is a valuable contribution to the further prominent positioning of our brand and to reaching our target groups. BVB stands for enthusiasm, emotion and excellence.
HI BUM SONG, MANAGING DIRECTOR, HANCOOK TIRES GERMANY GMBH
Borussia Dortmund and bwin have a lot more in common than just the colours black and yellow. For both of us, authenticity, ambition and identification are paramount.
STEPHAN HEILMANN, MANAGING DIRECTOR, BWIN @ENTAIN
SPORTFIVE – Your partner for a perfect partnership
SPORTFIVE has been supporting Borussia Dortmund in all marketing matters since 1999, from partner acquisition to hospitality. Get in touch with us!
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Find out more about becoming a BVB partner!
Benefit with Borussia Dortmund from an emotional 'driving force' to tell brand stories that 'push' your own values in the best possible way! Contact us to find out more about the possibilities of a partnership with Borussia Dortmund.
