01
Consulting
Based on your objectives, we guide you through the endless possibilities to a fitting strategy.
ROBLOX: OPPORTUNITY FOR BRANDS
Join leading brands in their approach to Gen Z and Alpha:
Use Roblox’s immersive gaming platform to gain awareness, authentically engage with your audience and convert players into customers.
300 M+
monthly active users
~45 %
female players
60 %
of users are 16 years old or younger
What is Roblox?
Roblox can be considered to be the 'YouTube of Games' as the platform allows every user / organization to create their own games and virtual items, as well as enjoy and purchase others' creations:
77 million daily active Users
40 + million games/experiences created
Every player embodies a character, connecting with others and acquiring virtual items
Why Roblox?
Thought you were up-to-date with TikTok?
As social gaming, especially Roblox, is already surpassing traditional social media usage amongst new generations, this is not the future but the present in terms of brand and product marketing:
/
Over 2.5 hours spent time per user on a daily base
/
Primary social platform
/
3D environments offer a richer, more interactive experience for connecting & exploring content
/
3D environments make brand interactions more authentic & meaningful.
For most users, engaging in experiences on Roblox is not just playing games, but a social experience they enjoy with their friends. Much like in the real world, personal self-expression, such as by dressing up its avatar or being recognised on leaderboards, has therefore become a key theme for the Roblox community.
Insights into the Roblox community
Roblox's worldwide presence and growth
Roblox is strong and growing all over the world
Campaigns can be tailored to specific countries & markets by geo-targeting
Game selection allows targeting beyond geographical aspects
Marketing tool for brands
Numerous well-known brands are already leveraging the opportunities that the Roblox platform offers for marketing and other use cases:
Create attention for your brand through immersive ads, the integration into popular Roblox experiences or even your own fully customized game. On top, leverage creator marketing and Discord to drive traffic to your experience and support the community
Example: PepsiCo’s flavoured sparkling water brand Bubly teamed up with SPORTFIVE and creator studio Pixel Playground for a 3-month product awareness campaign that revolved around a mini-game on Roblox. The experience was enhanced through creator content on social and live events. To gain insights about this successful campaign, click here.
Turn players into customers by selling virtual or physical items or converting them into newsletter subscribers or mobile app users.
Example: Walmart is experimenting with selling real-world items on Roblox for which the users get a “virtual twin” of the product to equip their avatar with. Users can thus wear the same item in the real and the virtual world.
Create an experience that playfully shows the users what it's like to be part of your company and team.
Example: IKEA allowed players to experience some in-store jobs through their own game, with the chance of promotion. As an incentive, some users were even paid real cash to conduct the job in IKEA’s experience. Nice side effect: massive media coverage for this IKEA campaign.
Our Services
Become one of them with SPORTFIVE
02
Ideate
Together with our development partners we craft a specific game-design and user engagement strategy that works.
03
Build
Through a structured process with client iterations and milestones, we can deliver the experience. Typically this only takes a few weeks.
04
Launch
We work with you on the launch promotion and also accompany you throughout the experience with data-driven adjustments, live operations and actionable reportings.
Unlock new hights!
As experts in the field of Virtual Worlds, SPORTFIVE has already successfully integrated several brands to achieve their individual goals with branded experiences on Roblox.
You did it!
Please check your inbox and confirm your subscription to stay up to date on our fast-paced industry, with unmatched knowledge and expert opinions you can trust.
Download a Roblox Teaser with Brand Success Stories
Sign in for free, receive a detailed Roblox Teaser and get a better overview of what Roblox is about, how to activate on it as a brand and how successful partnerships have been in the past.
