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66 million

live hours watched in 2022 LEC season

Viewed in over 200

different countries


peak concurrent viewers in 2022 LEC season

Be with the target group everyone is looking for

LEC has around 10 million fans across Europe. And most of them are part of Gen-Y and Gen-Z (16-35 years). Compared to other major sports LEC is the favourite among Gen Y and Gen Z.

The percentage of the audience between 16-35 years old is higher on LEC than on football and tennis together.

  • 84% LEC viewers between 16-35

  • The audience is defined by its passion towards digital content

  • Low use of traditional media and high engagement with Esports

Find out what results KitKat received in the LEC

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One League that rules Esports

LEC is the premium and most popular Esports Competition in EMEA. The tournament runs three times a year, with a Winter, Spring and Summer Season. Top-level gamers meet to test their strength within League of Legends (LoL) to fight for the title, and qualify for the World Championships.

  • #1 most-watched esports league in Europe for consecutive years

  • 234,000+ average minute audience

Key facts about the tournament procedure

  • 62 Broadcast Days

    shown all over Europe

  • 10 best Teams in EMEA

    compete to make it to the playoffs

  • 9 Months of action

    into three seasons over the year

  • 3 Offline Finals

    in the LEC Studio in Berlin

  • 1 Major Summer Finals

    in an arena at a major EMEA city

And one Game that rules Esports

League of Legends (LoL) is one of the biggest video games in the world. It is a multiplayer online battle arena game (5v5) where each player chooses a champion with different abilities to fight and destroy enemies' towers. The first team who downs all the towers, and their opponent's Nexus wins.

  • 300 million Downloads

  • 8 million concurrently daily players

  • Most played game in the world (100 million player base)

LEC Brand Partners


Each partnership approach customized

The possibilities of sponsoring in the LEC are versatile and extensive. Therefore, an individual approach is worked out, which is coordinated with the goals and ideas of your brand and also fits to the budget.

It doesn’t any bigger in EMEA Esports than the LEC. Contact us to take you there.

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