THE NFL IN THE UK
International market of the NFL
+ 15 M
NFL fans in the UK
+ 41 M
NFL cumulative broadcast reach (2021 season)
Lift your brand to new heights
Sponsorships improve brand health and performance. Long partnerships have a particularly strong impact on consumer perception. This can be seen in how Jets fans perceive the team’s partners, where:
trust the partner (45% more than average sponsorship)
prefer the Partner (55% more than average sponsorship)
use the Partner (177% more than average sponsorship)
Partnership Opportunity with the New York Jets in the UK
Right to use the NY Jets team IP, brand, and player IP in any media advertising, non-conventional advertising and external communication throughout the UK.
Creation of dedicated activation content to engage fans around your brand messaging and objectives, including bespoke player content, website advertising and branded social media posts.
Opportunity to have advertising on important media platforms in the UK, such as Sky Sports & talkSPORT
Player Tour / Draft Event
Inclusion in the annual Jets UK Player Tour/ Draft Event, with access to bespoke content creation with Jets players/alumni and corporate event opportunities.
Customized New York City Experience
Customize your own VIP New York Jets matchday experience, with suite tickets to MetLife Stadium and exclusive Game Day Experiences.
Official Jets fan/business Event
Right to host official Jets fan/ business events featuring live video calls with Jets officials and co-branded event giveaways
Full access to the Jets UK fan network, with fan-engagement opportunities including newsletter promotions, co-branded microsites, a designated paid media budget to maximize reach and engagement, as well as access to signed and exclusive merchandise.
Do you want to discover more about becoming a UK partner with the New York Jets?
Download Partnership Brochure
Making a splash across the pond
Producing some of the most well-known teams and athletes on the planet, the NFL is followed by 52% of sports fans in the US, more than any other sporting league in the country (Statista, 2022).
Having conquered America, Football fever' is now spreading across the pond, as more UK fans are watching the NFL than ever before.
With 256 million viewers tuning into Super Bowl LVII in 2023 and the NFL proving to be incredibly popular amongst young consumers, the future of American Football in the UK looks bright
The Jets' success in the UK
of Jets fans in the UK are aged 16-34
+ 24 %
On average, American Football fans in the UK earn 24% more than the average British resident
+ 23 %
American Football fans in the UK are 23% more likely to have a university degree than the average British resident
The Jets' UK audience is young, well-educated & affluent
Source: GlobalWebIndex (2022), NFL (2022), YouGov (2022)
SPORTFIVE and The New York Jets
Wanting to grow American Football globally, the New York Jets teamed up with SPORTFIVE in 2021 to bid for the United Kingdom as their key international market and “second home” through the NFL’s International Home Marketing Area (IHMA) initiative.
Continuing the collaboration, the Jets’ appointed SPORTFIVE as the team’s in-market partner agency.
Leveraging the Jets’ strong brand and traditions, SPORTFIVE supports the New York Jets to grow their fanbase, brand and commercial revenues in the UK through a number of marketing initiatives, including social and digital media, events, content creation and strategic partnerships.