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The NFL in the UK - Grow your brand with the New York Jets

Explore how one of the world's fastest growing sports amongst young consumers can help grow your brand through a partnership with the New York Jets in the UK.

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THE NFL IN THE UK

# 1

International market of the NFL

+ 15 M

NFL fans in the UK

+ 41 M

NFL cumulative broadcast reach (2021 season)

Lift your brand to new heights

Sponsorships improve brand health and performance. Long partnerships have a particularly strong impact on consumer perception. This can be seen in how Jets fans perceive the team’s partners, where:

+0%

trust the partner (45% more than average sponsorship)

+0%

prefer the Partner (55% more than average sponsorship)

+0%

use the Partner (177% more than average sponsorship)

Partnership Activation

Partnership Opportunity with the New York Jets in the UK

Do you want to discover more about becoming a UK partner with the New York Jets?

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Making a splash across the pond

Producing some of the most well-known teams and athletes on the planet, the NFL is followed by 52% of sports fans in the US, more than any other sporting league in the country (Statista, 2022). 

Having conquered America, Football fever' is now spreading across the pond, as more UK fans are watching the NFL than ever before. 

With 256 million viewers tuning into Super Bowl LVII in 2023 and the NFL proving to be incredibly popular amongst young consumers, the future of American Football in the UK looks bright

/ 510,000 weekly viewers of NFL games in the UK
/ Over 4 million single UK viewers of the Super Bowl, the highest number ever recorded in Europe

The Jets' success in the UK

The Jets' success in the UK
The Jets' success in the UK
The Jets' success in the UK
The Jets' success in the UK

The Jets' UK audience is young, well-educated & affluent

  • 59 %

    of Jets fans in the UK are aged 16-34

  • + 24 %

    On average, American Football fans in the UK earn 24% more than the average British resident

  • + 23 %

    American Football fans in the UK are 23% more likely to have a university degree than the average British resident

Source: GlobalWebIndex (2022), NFL (2022), YouGov (2022)

SPORTFIVE and The New York Jets

Wanting to grow American Football globally, the New York Jets teamed up with SPORTFIVE in 2021 to bid for the United Kingdom as their key international market and “second home”  through the NFL’s International Home Marketing Area (IHMA) initiative.

Continuing the collaboration, the Jets’ appointed SPORTFIVE as the team’s in-market partner agency.

Leveraging the Jets’ strong brand and traditions, SPORTFIVE supports the New York Jets to grow their fanbase, brand and commercial revenues in the UK through a number of marketing initiatives, including social and digital media, events, content creation and strategic partnerships.

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A partnership with the New York Jets in UK

Would you like to discover the New Jork Jets and are you interested in a partnership? Register here and receive Partnership Brochure.

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