Published on July 1st, 2025

Location: Global

Yatekomo Becomes Main Sponsor of La Capital CF, Lamine Yamal’s Kings League Team

Barcelona, July 1 2025 - La Capital CF, the club led by rising FC Barcelona and Spanish national team star Lamine Yamal and fronted by popular streamer La Cobra, has announced Yatekomo as its new main sponsor. The iconic instant noodle brand is backing one of the most dynamic and media-savvy teams in the Kings League.

The agreement was facilitated by SPORTFIVE, the global sports marketing agency exclusively responsible for managing La Capital CF’s sponsorship and branding rights. This partnership reinforces the Kings League’s ongoing strategy to attract major consumer brands to a space where sports, entertainment, and digital creativity converge. 

The sponsorship was officially unveiled during the recent Kings World Cup Clubs competition, held in Paris. 

La Capital CF was founded with deep roots in Rocafonda, the neighborhood where Lamine Yamal grew up and where his identity was shaped, both personally and in football. This strong connection is reflected in the club’s core values of creativity, diversity, and inclusion, which are expressed through elements such as the team jersey and the selection of players.

As the club’s main sponsor, Yatekomo will benefit from prominent visibility on the team’s official kit (sleeve), product placement during live broadcasts, and opportunities to create exclusive content and unique fan experiences tailored to both La Capital CF supporters and Yatekomo customers. 

Speaking on the partnership, Sergi Vieta, Managing Director Iberia at SPORTFIVE, said: “Bringing together Yatekomo and La Capital CF is a perfect example of how brands can thrive in the Kings League ecosystem. This partnership reflects the growing commercial appeal of a format that merges sport and entertainment like never before.” 

  • About SPORTFIVE

    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.

  • About La Capital CF 

    Founded in 2024, La Capital CF has quickly emerged as one of the standout clubs in the Kings League. Backed by Lamine Yamal and fronted by La Cobra, the team is known for blending elite football talent with urban culture and digital humor. 

  • About Yatekomo 

    Yatekomo, a brand of Gallina Blanca, is the market leader in Spain’s instant noodle segment. Known for its youthful, energetic, and accessible style, Yatekomo has become the go-to choice for fast, tasty meals with a playful edge.

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