Published on August 4th, 2022

Location: France

Würth Modif, new official partner of Stade de Reims!

SPORTFIVE, an international sports marketing agency, is proud to announce the new partnership between Stade de Reims and Würth MODYF, a subsidiary of the Würth Group, world leader in fastening products.

With the support of SPORTFIVE, the workwear specialist will be present on the bottom of the Red et White's shorts for the next two seasons.         

Würth MODYF, specialist in professional clothing : 

With more than 20 years of experience, Würth MODYF, the subsidiary of the Würth Group, has built a reputation as a specialist in professional clothing, with a focus on quality and comfort while maintaining a very good price/quality ratio. The specialist in workwear and safety footwear offers a wide range of products on its online site for professionals as well as for safety-conscious individuals. To sell its products, the company can count on the Würth network through corners in more than 190 shops in France and its sales force of 2,800 representatives.

After celebrating its new visual identity in 2016, Würth MODYF has embarked on sports sponsorship. Official partner of several renowned cycling races (La Vuelta, Giro d'Italia) and of the European Athletics Championships which will take place in August 2022, Namer of the ISMF Ski-Mountaineering Championships 2022, Würth MODYF wishes to communicate about its brand, its products but also to equip all the people who take part in the smooth running of the various events. In recent years, the brand has also regularly communicated on the LED devices of several Ligue 1 Uber Eats clubs with the support of the international sports marketing agency SPORTFIVE, which accompanies the brand in its communication in sport.

The Stade de Reims to strengthen its reputation in France : 

To continue growing its reputation in France and maintain its image as a professional clothing specialist, Würth MODYF is partnering with Stade de Reims for the next two seasons of Ligue 1 Uber Eats, a club with which it shares its values and its positive, modern and ambitious image. 

Thanks to this partnership, the brand will see its logo on the bottom of the shorts of the men's professional team from this Sunday against Olympique de Marseille and throughout the 2022/2023 and 2023/2024 seasons. The company will also benefit from visibility at the Auguste Delaune Stadium on match days (LEDs, giant screen spots) as well as several VIP and individual seats to animate its public relations and thrill spectators alongside the Red and Whites.

 Würth MODYF will also equip the women and men who work every weekend during the matches at Auguste Delaune to help them provide the best possible experience for SDR supporters. Beautiful campaigns highlighting the Club's employees will be carried out during this partnership.

We are delighted to welcome this new national advertiser at our side, especially as the values shared with Würth MODYF give meaning to this partnership.

Mathieu LACOUR, Managing Director of Stade de Reims

Mathieu LACOUR, Managing Director of Stade de Reims, added: "We are delighted to welcome this new national advertiser at our side, especially as the values shared with Würth MODYF give meaning to this partnership. These synergies with a leading brand in its sector demonstrate the growing appeal of the Club and its unique project. We would like to warmly thank Würth MODYF for having placed their trust in us for their first major collaboration in French football.”

Jérôme NUSSBAUMER, CEO of Würth MODYF France: "We are very proud to enter into this partnership with Stade de Reims, which conveys strong shared values: authenticity, passion and unparalleled energy. An ambitious team, that, we are sure, will never cease to amaze us. Being present at the heart of French sport is essential for our company, in order to always be as close as possible to our professional and private individual customers!”

We have been supporting Würth MODYF in their sports communications for several years now and we are proud to go further together with this new partnership with Stade de Reims. Stade de Reims is a club that is regularly talked about for the quality and humour of its communication. We are convinced that the Reims club will meet the objectives sought by Würth MODYF. We wish them a great season!

Laurent Moretti, Managing Director France of SPORTFIVE


    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.


    Founded in 2001, Würth MODYF France is a subsidiary of the Würth Group, world leader in the sale of assembly and fastening materials.  

    With more than 20 years of experience, the company has distinguished itself as a specialist in workwear and safety footwear. The success of Würth MODYF France is due to its wide range of products, with more than 4000 product references, accessible online on MODYF.FR, which meet the expectations of both professionals and private individuals.  

    A Marking department mastering the techniques of embroidery and printing, as well as a Key Accounts department advise customers in the development of their image strategy through ranges of personalised clothing. Finally, all products are also available from the 2800 Würth France sales representatives and in more than 190 Würth PROXI Shops, each with its own Würth MODYF corner.

    The collections are created and designed by stylists and a dedicated R&D department. The company's success also stems from the rapid availability of products ordered online: any order placed before 3pm is prepared and dispatched the same day. 

    Würth MODYF's slogan "LET’S CREATE YOUR SUCCESS" supports its passionate, creative and innovative customers in the development of their masterpieces. 

    Würth MODYF dresses professionals and private individuals from head to toe and guarantees comfort, technicality and quality throughout its collections and seasons.                      


    Created in 1931, Stade de Reims is a name that counts on the French football scene. Its eloquent record of achievements (six times French champion, two times French Cup winner and two times Champions League finalist in particular) and a new approach to football, based on combined play, have established its credentials. The first club with an international dimension in the history of French football, Stade de Reims has lived through the ages and is now looking to the future with ambition, both for men and women.

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