Published on February 8th, 2023
Location: Germany
VIVA CON AGUA and SQVAD take off together
In restless times, two local giants from Hamburg are making a statement. Under the established slogan #WATERISAHUMANRIGHT.
Viva con Aqua and SQVAD start their partnership, the first of its kind of a creator collective. With the reach and power of SQVAD creators and the gaming community, various actions will be implemented together in the future. Both project partners are united by the common goal of ensuring clean drinking water and basic sanitation for all people.
"Video games and gaming bring languages together in a single platform on different levels. It connects people across different genres. We can see a great opportunity to further unite these people with a common vision - water for all."
Nobert Latim, Viva con Agua Gaming
Gaming as a universal language
Nobert Latim from Viva con Agua Gaming said: "We believe that despite many different languages in this world, we can communicate with three universal languages. These languages are spoken by all people worldwide: music, sports, and art."
"No matter where in the world, a ball is always associated with play, a colourful painting with positivity and the right melody will always trigger a warm feeling in people's hearts."
"Video games and gaming bring these languages together in a single platform on different levels. It connects people across different genres. Viva con Agua sees a great opportunity to further unite exactly these people with a common vision - water for all."
"For this reason, we are happy to welcome Tim aka Wakezz, Danny aka Proownez and Niklas aka NHeisen from SQVAD to the VCA Gaming family. Together we combine gaming with music, sports and art and activate for clean drinking water. We are excited about the support for our vision - water for all."
"Viva con Agua always combines its mission and activations with a playful component, with sports, with a wink, something smart. That suits us - because we won't convince young people to join us by pointing fingers, there must be attractive incentives and a smart narrative."
Marcel Sandrock, Senior Director Business Development Global Esports & Gaming
More than just marketing
Marcel Sandrock, Senior Director Business Development Global Esports & Gaming at SPORTFIVE said: "It is our clear conviction that with the existing reach of our creators and with the SQVAD community we have to make a small contribution for a better world of tomorrow! Surely none of the guys will become CSR superheroes overnight, but all are aware of their responsibility as strong voices for their fans and followers and want to live up to it."
"Viva con Agua always combines its mission and the associated activations with a playful component, with sports, with a wink, something smart. That suits us - because we won't convince young people to join us by pointing fingers, there must be attractive incentives and a smart narrative. That's what we're hugely excited about the cooperation, and we'd like to thank the entire Viva con Agua team for their trust."
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.
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About VIVA CON AGUA
Viva con Agua activates and inspires - for a world without thirst!
Viva con Agua is an international network of people and organizations working for safe access to clean drinking water and basic sanitation. In 2006, the non-profit association Viva con Agua de Sankt Pauli was founded. In the meantime, the vision "Water for all - all for water" has been supported by more than 10,000 voluntary supporters. With countless actions and just as much fun, they collect donations for WASH projects worldwide. More and more artists, musicians and athletes are joining in.
Together with international and local partner organizations, the movement has already been able to reach around 3.8 million people in WASH projects (WAter, Sanitation, Hygiene).
In addition to the Hamburg association, the Viva con Agua network has grown internationally. It now includes the Viva con Agua Foundation and locally active Viva con Agua organizations in Uganda, Austria, the Netherlands, Switzerland and South Africa. In addition, the spin-off social business companies Viva con Agua Wasser GmbH, Viva con Agua ARTS gGmbH, Goldeimer gGmbH and Villa Viva Holding support the work of Viva con Agua with their activities.
About SQVAD
SQVAD is an organically growing creator collective that uses individual activation and content ideas to tell stories together with partners. With the signing of three experienced and wide-reaching creators who have been good friends for years, SQVAD has been following a consistent path of further development since October 2022.
Through the unique partner network, the stories around SQVAD are not limited to esports and gaming. The team members attend soccer matches, are guests at concerts and interact with the latest fashion trends - the diverse fields of interest of Gen-Y and Gen-Z are thus united within one platform and made tangible.
The concept is rounded off by the company's own conviction to develop a strong social attitude and to communicate this. SQVAD will be the first creator collective to offer such a big stage and strong voice to topics and partners for social, cultural and ecological messages.
Press contacts
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Frederik Festner
Senior Director Marketing Communications
frederik.festner@sportfive.com -
Alastair Pusinelli
Manager Marketing Communications
alastair.pusinelli@sportfive.com
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