Published on May 13th, 2025

Location: Global

Vietnam To Host The ASEAN Women's MSIG Serenity Cup™ 2025

Singapore, 13 May 2025: The ASEAN Football Federation (AFF) has today announced Vietnam as hosts for the ASEAN Women’s MSIG Serenity Cup™ 2025, with Southeast Asia’s premier women’s championship scheduled to be played in major cities, Viet Tri and Hai Phong from 6-19 August.

The round-robin group games for the eight-team tournament will be played at Viet Tri Stadium and Lach Tray Stadium. Viet Tri Stadium, which was the venue for Vietnam’s home games during their successful ASEAN Championship 2024 campaign, will host both semi-finals, the third-place play-off and the final.

MSIG, the leading general insurer in ASEAN by gross written premiums is the first-ever title partner of the ASEAN Women’s Championship, now named the ASEAN MSIG Serenity Cup™. The 13th edition of the tournament will feature women’s national teams from eight AFF member countries including defending champions the Philippines, record four-time winners Thailand, three-time winners Vietnam, Australia, Cambodia, Indonesia, Myanmar and Singapore competing for the coveted title of ASEAN Women’s Champions. 

The eight teams will be drawn into two groups in an Official Draw on 9 June. The top two sides in each group following the group stage round robin matches will progress to the semifinals with the winners of those games then meeting in the final.

The ASEAN Women’s MSIG Serenity Cup is a showcase for Southeast Asia’s female football heroes and emerging stars. The region’s most prestigious women’s tournament is integral towards elevating women’s football in ASEAN and inspiring future generations of footballers.

Seamus O’Brien, President and Chairman of the Board, APAC, SPORTFIVE

Major General Khiev Sameth, President, AFF, said: “The ASEAN Women’s MSIG Serenity Cup™ 2025 marks an important milestone in our shared journey to elevate women’s football in Southeast Asia. Hosted with the support of the Vietnam Football Federation, this moment sets the stage for what promises to be a landmark edition of our region’s most prestigious women’s football tournament.

With the invaluable support of our title partner MSIG, we are witnessing the rapid rise of the women’s game in ASEAN, not just in performance, but in passion, pride, and purpose. We eagerly look forward to a tournament that will celebrate excellence, foster unity, and inspire a new generation of female athletes across our region.”

Seamus O’Brien, President and Chairman of the Board, APAC, SPORTFIVE, said “The ASEAN Women’s MSIG Serenity Cup is a showcase for Southeast Asia’s female football heroes and emerging stars.  The region’s most prestigious women’s tournament is integral towards elevating women’s football in ASEAN and inspiring future generations of footballers.  With Vietnam – a country with one of the largest, most passionate football fan bases in ASEAN, hosting this year’s MSIG Serenity Cup, everyone can look forward to some incredible experiences and exciting football as ASEAN women’s national teams compete to be crowned the next ASEAN Women’s Champions.”

ASEAN women’s national team performances have been rising steadily on the international level, with Thailand participating in the FIFA Women’s World Cup in 2015 and 2019, and the Philippines and Vietnam in 2023.

For more information about the MSIG Serenity Cup™ and other ASEAN United FC events, please visit https://aseanutdfc.com/ and @aseanutdfc on Instagram, Facebook, TikTok, YouTube, X and LinkedIn.

Images courtesy of MSIG.

  • About SPORTFIVE

    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.

  • About the ASEAN Football Federation (AFF)

    Headquartered in Kuala Lumpur, Malaysia, the AFF is the sub-regional governing body of football in the ASEAN region, and part of the Asian Football Confederation (AFC) and FIFA.  Founded in 1984, the AFF has 12 Member Associations – Australia, Brunei DS. Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore Thailand, Timor-Leste and Vietnam.  The organisation administers football in Southeast Asia and manages its regional competitions which include the ASEAN Mitsubishi Electric Cup™, ASEAN Club Championship Shopee Cup™, ASEAN Women’s MSIG Serenity Cup™ and ASEAN U-23 Championship™ among others.

    aseanfootball.org

  • About the ASEAN MSIG Serenity Cup™

    The ASEAN MSIG Serenity Cup™, named after title partners MSIG, is Southeast Asia's premier international women's football tournament with a heritage dating to 2004 when it was launched as the AFF Women's Championship.

    The previous 12 editions have been a showcase for the region's best female players and emerging talent, and produced plenty of quality, competitive football. The Philippines became the sixth different team to be crowned champions when they lifted the trophy on home soil after a 3-0 victory over Thailand in the last tournament in 2022.

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