Published on June 12th, 2024

Location: France

Hummel is VAFC's new equipment supplier! An agreement powered by SPORTFIVE

Paris, June 12, 2024 - Valenciennes FC is proud to announce its new four-year partnership with Hummel. The partnership was initiated by sports marketing agency SPORTFIVE. The equipment supplier will design and manufacture playing and training kits for all the club's teams.

New equipment supplier for VAFC

A seasoned outfitter for VAFC!  From July 1, Hummel will be equipping the Rouge et Blanc. The Danish brand with the chevrons has signed a four-season contract with the Hainaut-based club.  Founded in 1923, Hummel is one of the oldest team sportswear brands in the world, with an incredible footballing heritage (Saint-Etienne, Werder Bremen, Betis Seville, Danish national team...).

The new outfitter will design and manufacture playing and training kits for all the club's teams (men's, women's, training center and association).

Having already fitted out VAFC for the first time in the 96/97 season, Hummel is now back in full force to open a new chapter with the northern club, the first page will be turned at the beginning of July when the home jersey will be unveiled.

We look forward to seeing the Rouge et Blanc wear their new kit on the field.

Xavier ODDONE, Managing Director SPORTFIVE

Yoann Godin, VAFC General Manager, commented: “VAFC is very proud to welcome Hummel as the club's new partner. We were convinced by the quality of the products and the marketing approach of our new equipment supplier. Hummel fits in perfectly with our desire to renew and develop the VAFC brand throughout our territory".

Maxime LEFEUVRE, Country Manager France Hummel adds: “We are proud to be associated with Valenciennes FC, which has a historic place in French soccer and passionate supporters! It's a natural partnership based on shared values of solidarity, authenticity and the desire to move forward. The club will benefit from our know-how and unique ranges, faithful to the colors and heritage of the Rouge et Blanc while paying tribute to its supporters.  This partnership strengthens our presence in France, our roots in a major footballing region and illustrates the dynamism of the brand".

Xavier ODDONE, Managing Director SPORTFIVE France conclude : “SPORTFIVE is honored by the partnership signed between Valenciennes FC and equipment manufacturer Hummel. Great things are to come over the next four years. We look forward to seeing the Rouge et Blanc wear their new kit on the field."


    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

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