Published on May 1st, 2024

Location: USA

U.S. SailGP Team selects SPORTFIVE as global sponsorship partner agency

New York, May 1, 2024 - The United States SailGP Team announced it has engaged the global sports marketing agency SPORTFIVE to lead its global partnerships relationship development.

SPORTFIVE will provide the U.S. SailGP Team with comprehensive sales and marketing services to help grow its roster of corporate and brand partners and secure new revenue opportunities for the American entry of the five-year-old global racing league.

“SPORTFIVE has an impressive network and deep relationships with marquee brands around the world,” said Mike Buckley, CEO and Co-Owner of the U.S. SailGP Team. “As part of one of the fastest growing sports properties, we have a lot to offer partners thanks to a global racing calendar, an award-winning TV product, incredible hospitality and impressive audience growth. We are looking forward to being part of the SPORTFIVE family for years to come.”

SailGP was launched in 2019 by Oracle’s Larry Ellison and Sir Russell Coutts, and over four seasons the league has grown from six teams and five events to 2023-2024’s Season 4 with 10 teams and 13 events around the world. 

“The extraordinary growth of SailGP is undeniable and we are incredibly proud to represent the U.S. SailGP Team. Their impressive ownership and investor group is proof that the sport of sailing is being redefined.”

Steve Loy, SPORTFIVE president of Americas

The U.S. SailGP Team was purchased last November by an all-star group of major sports, technology and entertainment leaders, led by founding Uber engineer Ryan McKillen, Margaret McKillen, and two-time world champion sailor Mike Buckley. The Avenue Sports Fund, led by Avenue Capital Group CEO Marc Lasry, is the lead investor in the largest team acquisition in SailGP history.  

“We have worked with Mike and Taylor for a number of years, so joining them in their SailGP endeavor was a natural evolution for SPORTFIVE,” said Steve Loy, SPORTFIVE president of Americas. “The extraordinary growth of SailGP is undeniable and we are incredibly proud to represent the U.S. SailGP Team. Their impressive ownership and investor group is proof that the sport of sailing is being redefined. Creating revenue opportunities for our sports properties is paramount to our business and we see SailGP sitting uniquely between our golf and F1 businesses.”

SailGP is one of the only global professional sport leagues that have men and women competing on the same team, an aspect that SPORTFIVE believes is both a competitive advantage and an incredible opportunity for brands. 

SPORTFIVE has an elite sales leadership team and an incredible network, which allows the agency to provide first-class commercial sales services to sports rights holders around the world. The agency has managed rights and delivered premium events across more than 30 different sports, and has a portfolio of more than 60,000 rights holders, brands, hospitality clients and broadcasters. On average, SPORTFIVE generates over $1 billion in gross sales per year, on behalf of its valued rights holder clients.


    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

  • About the United States SailGP Team

    SailGP is the world’s most exciting racing on water. The global championship features 10 national teams – including the United States – battling in short, intense races at iconic stadium-style venues across the globe. Energized by prestigious new owners and investors across U.S. professional sports, entertainment and technology, the U.S. SailGP Team is led by co-owners Ryan and Margaret McKillen, and Mike Buckley as CEO. Seven-time world champion Taylor Canfield is the driver, and the U.S. squad has an All-American roster of talented athletes. Visit for more information.

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