Published on December 7th, 2022

Location: Global

trivago becomes official partner of the IHF Men’s World Handball Championship 2023

Today, trivago N.V. (NASDAQ: TRVG), a leading global accommodation comparison platform, announced an official partnership with the 2023 Men’s IHF World Handball Championship, furthering its purpose of empowering people to get more out of life. The partnership was brokered by SPORTFIVE.

As the official Online Travel partner of the IHF Men’s World Championship 2023, trivago branding will appear during matches in January 2023 and throughout the competition. The global tournament will be held in Sweden and Poland from January 11 to 29, 2023, and has an expected viewing audience of over 1.2 billion, with an estimated 1 million total spectators attending live.

trivago works to engage travel lovers with experiences and adventures aligned to their passions and the brand’s partners are a critical component of its sponsorship strategy. This year’s competition slogan, “Stick Together”, particularly resonated with the company:

“The handball World Cup is a unique opportunity for thousands of fans to meet and celebrate.The competition shows that sport and travel have a common goal: bringing people together! We believe that this partnership with International Handball Federation is a great match for trivago.”

Axel Hefer, CEO trivago

This new sponsorship is an expansion of trivago’s commitment to the common values of sport and travel. The company is most known for its sponsorship of the English Premier League’s Chelsea Football Club, and a recent collaboration with American ticketing platform for live sports and entertainment events, AXS.

“trivago has been active as a well-known partner in football. We are very pleased to have convinced one of the leading hotel and accommodation search platforms to team up with the IHF World Championships. This partnership will give trivago the opportunity to reach the large attractive target group of handball fans worldwide allowing them to make the most out of their experience.” says Robert Müller von Vultejus, Chief Growth Officer at SPORTFIVE.


    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

  • About trivago

    trivago is a global hotel and accommodation search platform. We are focused on reshaping the way travelers search for and compare different types of accommodations, such as hotels, vacation rentals and apartments, while enabling our advertisers to grow their businesses by providing them with access to a broad audience of travelers via our websites and apps. Our platform allows travelers to make informed decisions by personalizing their search for accommodations and providing them with access to a deep supply of relevant information and prices. As of September 30, 2022, we offered access to more than 5.0 million hotels and other types of accommodation in over 190 countries, including over 3.8 million units of alternative accommodation, such as vacation rentals and apartments.

  • About IHF

    Established in 1946, the International Handball Federation (IHF) is the governing body of global handball and its disciplines. Representing 209 Member Federations, the IHF is the organiser of all indoor, beach and wheelchair handball World Championships.
    With the aim to continuously develop and grow the Olympic sport of handball and its disciplines all over the world, the IHF has initiated several global projects that focus on cooperation and education to raise the global level of the sport.
    Promoting the Olympic values, the IHF seeks to unite the handball community as we all work towards one common goal: a peaceful and better world through sport.

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