Published on April 26th, 2023
Top Digital Creator Esfand To Host First-Ever Pro Football Draft Show Streamed Live On Twitch
Live draft show will feature partners SimpliSafe and Starforge Systems, will showcase the Madden Ultimate Team rookie player ratings of the first round class, and is executive produced by SPORTFIVE
Esfand’s Draft Night Extravaganza will be hosted by Esfand from the WePlay studios in Los Angeles, alongside co-hosts Will Neff and Erobb and live correspondent Eli Mack with guest appearances by an array of pro football stars including Austin Ekeler, Boston Scott, and many others. During the show, the on-air team will provide real-time reactions to each selection of the first round of the draft, with guests joining throughout the evening.
I’m buzzing to be developing and hosting my own Draft Extravaganza, having been a football fan for as long as I can remember.
The program will feature award-winning smart home security company SimpliSafe and PC manufacture Starforge Systems as official partners. Also, EA SPORTS’ Madden Ultimate Team ratings from for the entire first round draft class will be showcased live.
Global sports marketing agency, SPORTFIVE, which represents Esfand as part of its growing digital creator studio business, will be the executive producer of the live show. SPORTFIVE is providing Esfand with the support to create and execute the draft show and other original programming that pushes into sports and entertainment.
The official production partner of the show is WePlay Esports. The studio is in charge of developing show graphics, venue set and Twitch broadcast. WePlay Esports is known for developing, producing, and hosting memorable international esports tournaments and gaming shows that thrill players and fans alike.
Esfand hosted a pre-draft show on Sunday April 23, and will stream a post-draft show on Sunday April 30, with both broadcasts originating from his usual at-home set up, both providing further insight and excitement around the live draft program.
We believe presenting the draft in this way will bring American football closer to the next generation of fans in a format that is is fully consistent with how they consume content.
Ryan Polun, Head of Esports & Gaming (Americas) at SPORTFIVE
“I’m buzzing to be developing and hosting my own Draft Extravaganza, having been a football fan for as long as I can remember,” said Esfand. “We have so much exciting content prepared for the three shows, and I really want to hear from the community throughout all of them, because at the end of the day, this is for them.”
Esfand has a reputation for being one of the biggest football fans in the creator world. Previously, the Twitch sensation has produced football-based content through his Tailgate Tour Series, where he livestreams the biggest tailgates ahead of College Football games across the country.
“We can’t think of anyone more fitting then Esfand to be hosting the first ever pro football draft show on Twitch,” said Ryan Polun, Head of Esports & Gaming (Americas) at SPORTFIVE. “The lines between industries are colliding more than ever, and we believe presenting the draft in this way will bring American football closer to the next generation of fans in a format that is is fully consistent with how they consume content.”
EsfandTV is a variety live-streamer on Twitch with over 1.2 million subscribers and a passionate community that loves to watch Esfand do anything from play games to IRL livestream or explore hobbies such as cooking or football. As a former college football player at SMU, football is core to Esfand’s DNA with a deep passion for the sport that continues to take shape in new original live programming.
Esfand’s College Football Tailgate Tour has been live for two seasons – highlighting the tailgating experience & culture at different universities across the country. This year’s tour will be bigger than ever with more stops, new programming extensions and experiences for fans as Esfand continues to deepen his connection as the “Football Guy” on Twitch.
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.
SimpliSafe fundamentally changed the alarm industry, pioneering a new way to make home the safest place on earth for everyone. Founded in 2006, SimpliSafe now protects millions of people and is committed to its founding goal: to make every home secure. SimpliSafe has been coined the number one home security pick by several highly-esteemed publications and was recently awarded “Best Home Security System of 2023” by U.S. News & World Report. SimpliCam, SimpliSafe, and the SimpliSafe logo are the registered trademarks of SimpliSafe, Inc. in the US and other countries.
About WePlay Esports
Founded in Kyiv, Ukraine, in 2011 by Yura Lazebnikov and Oleg Krоt, and with dual headquarters in Los Angeles, California, and Kyiv, Ukraine, WePlay Esports is a content-driven production company that blends gaming, technology, and storytelling to create unparalleled viewer experiences.
The studio team was shortlisted for the Sports Emmy® Awards for 2022 for outstanding coverage of an esports event and a finalist for the 2021 Esports Awards for Creative Team of the Year, among many other awards. WePlay Esports is proud to have developed, produced, hosted, and broadcast more than 25 esports tournaments, amassing nearly two million followers and 235 million views on Twitch.
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