On Thursday, November 2, leading figures from across the sports and broadcast industries came together to celebrate the outstanding sports production and sports broadcast achievements of the year.
With more than 600 attendees gathered to see the winners from the +120 nominations, the Broadcast Sports Award ceremony honoured the leading work from the industry, as awards were presented across 22 categories, including Sports Broadcaster of the Year, YouTube Channel of the Year and Sports Podcast of the Year.
SPORTFIVE and our in-house creative agency Brave were recognised in the Sports Documentary of the Year (series) category as ‘Rio Ferdinand’s Tipping Point’ clinched top spot ahead of nominees that included BBC’s ‘Born To Race’, Netflix’s ‘FIFA Uncovered’ and Paramount Plus’ ‘Fever Pitch: The Battle of the Premier League’.
This award, and the reception for the documentary as a whole, is a testament to sports fans and stakeholders’ belief in this need for change. We’re immensely proud to have developed this project from its inception all the way through to production, and hope that it can continue to serve as an instigator for positive, sustainable change in football.
Ash Bendelow - Chief Creative Officer, SPORTFIVE
Together, SPORTFIVE and Brave led the three-year project from inception to completion.
Working alongside Circle Circle Films and New Era Ingenious for Prime Video, the pair ideated and produced the documentary series, which explored three key issues impacting football today: racism, sexuality, and mental health.
From grassroots football to the world’s most watched league, the series saw Rio Ferdinand seek solutions to instigate sustainable change across these three issues, whilst unpicking his own experiences and biases.
‘Rio Ferdinand’s Tipping Point’ joined other notable award winners on the night including Sky Sports - Sports Broadcaster of the Year, NBC’s UCL Today - International Programme of the Year and Laura Woods - Sports Presenter of the Year.
Ash Bendelow, SPORTFIVE, Chief Creative Officer, said: “Rio Ferdinand's Tipping Point explores three of football’s fundamental flaws at a time where the game’s need for change is becoming more and more apparent.
This award, and the reception for the documentary as a whole, is a testament to sports fans and stakeholders’ belief in this need for change. We’re immensely proud to have developed this project from its inception all the way through to production, and hope that it can continue to serve as an instigator for positive, sustainable change in football.”
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.
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