Published on April 22nd, 2026
Location: Global
Three Sixty Vodka Teams Up with Kansas City Chiefs in DACH Regional Partnership
Hamburg, April 21 2026 – Three Sixty Vodka has entered into a new regional partnership with the Kansas City Chiefs, covering the DACH market (Germany, Austria and Switzerland), as the four-time Super Bowl champions continue to expand their brand presence across key international territories.
The agreement sees Three Sixty Vodka align with one of the NFL’s most recognisable franchises as an official regional partner in the DACH region. The partnership was facilitated and negotiated by SPORTFIVE, the global sports marketing agency representing the Kansas City Chiefs in DACH, Mexico and Spain.
Christian Koller, Senior Vice President of Global Sales at SPORTFIVE, said: “This agreement with Three Sixty Vodka is a strong reflection of two brands united by a shared commitment to excellence. This new partnership underscores the Kansas City Chiefs' relevance and appeal in key markets like Germany, where they are the most popular NFL team.”
The agreement further strengthens the Chiefs’ commercial footprint in German-speaking markets, where interest in the NFL continues to grow, while providing Three Sixty Vodka with a high-profile platform to engage sports fans through association with one of the league’s most successful franchises.
-
About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
-
James Chadderton
Senior Manager, Global Marketing Communications
james.chadderton@sportfive.com -
David Rothenhaeuser
Vice President and Head of Global Marketing Communications
david.rothenhaeuser@sportfive.com
