Toulouse Football Club welcomes STARBUCKS as an Official Partner.

Starting with the 2026/2027 season, STARBUCKS will benefit from prominent visibility on the sleeve of the men's first-team and Academy team shirts. This marks a world first for the brand, whose logo will appear on a football club shirt for the very first time in its history.

Beyond this visibility, STARBUCKS will roll out a dedicated season-long activation program inspired by the values, identity, and culture of Le TéFéCé. The brand will be present on matchdays at the Stadium through a range of activations, exclusive content, and fan experiences. A digital campaign will further extend brand presence throughout the season and across the club's community.

This partnership reflects the growing appeal of Toulouse FC and its ability to collaborate with leading brands at both local and international levels. It is built on a shared ambition: to enhance the supporter experience and to strengthen the communities of both the club and the brand. Throughout the season, the two partners will bring their respective worlds together around the key moments in the life of the club.

Toulouse FC and STARBUCKS aim to bring their two worlds together, leveraging the appeal of pop culture and cultural lifestyle, which play an increasingly important role in shaping people’s habits and interests.

For Toulouse FC, this approach is part of a broader ambition to expand its brand territory and strengthen its connection with supporters and beyond, by partnering with brands that naturally fit into their daily lives, habits, and culture.

Olivier Cloarec, President of Toulouse Football Club: "We are extremely proud to partner with STARBUCKS. It is an iconic brand, recognized around the world, and its decision to associate itself with our club and our identity is a tremendous acknowledgment of the growing appeal and profile of Le TéFéCé. It is also a first for STARBUCKS, whose logo will appear on a football club shirt for the very first time, making this partnership even more special for us. We are delighted to write this new chapter together and share this journey with our community."

Anaïs Dezoteux, Marketing Director, Starbucks France: "Coffee has always been at the heart of Starbucks, driven by the belief that a single cup can create a genuine moment of connection. That experience comes to life every day in our stores, where our baristas create moments of sharing with our customers.

With Le TéFéCé, we want to go even further by imagining new ways to bring coffee and the Starbucks experience into a world as unifying as football. This partnership is an incredible platform for innovation and creativity, enabling us to take the Starbucks experience beyond our stores, create unique experiences, and, together with our baristas and supporters, build new moments of connection around coffee."

Xavier Oddone, Managing Director at SPORTFIVE: "The arrival of STARBUCKS alongside Toulouse FC is a strong illustration of the evolution of sports marketing: today, brands are looking for platforms capable of creating genuine connections with fans. This historic first for STARBUCKS in football demonstrates the appeal and attractiveness of Le TéFéCé, and we are delighted to have helped bring this major partnership to life."