Published on September 2nd, 2022

Location: France

Teddy Smith, new official partner of LOSC for 3 season!

LOSC and its partner SPORTFIVE are delighted with the partnership agreement concluded with TEDDY SMITH.

The famous brand specializing in the manufacture and distribution of jeans – which is now an official partner of LOSC – will appear on the back of the Dogues jersey in Ligue 1 Uber Eats, for the next three seasons.

Two iconic and timeless brands :
Created by Philippe Bouloux in 1989, TEDDY SMITH is a mixed, multigenerational brand that is appreciated by all. Like the passion for LOSC, the TEDDY SMITH heritage has been passed on from father to son and mother to daughter for three decades now through collections imagined and designed in France by demanding stylists with a keen eye for detail. "Renewing itself every season" is the credo of this brand, which is close to LOSC values, a club renowned for its ability to reinvent itself constantly through a constant quest for performance and development. TEDDY SMITH and LOSC are two iconic, timeless institutions that are always looking for something new.

A logo specially declined for the LOSC :
TEDDY SMITH has joined the ranks of LOSC's official partners and has the privilege of appearing on the back of the club's jersey, under the number. The brand made famous by its mythical faded jeans has signed a major partnership with LOSC for the next three seasons. It will also have high visibility in the Decathlon Arena at Pierre Mauroy Stadium and in the Domaine de Luchin, on the Club's official signage (LED, 3D carpets, fixed signage and interviews, etc.), as well as on the various LOSC communication media.

LOSC is delighted to count TEDDY SMITH among its official partners and looks forward to writing the next pages of its history with them.

Olivier LÉTANG, President of LOSC

Olivier LÉTANGPresident of LOSC, adds: "We welcome this partnership with great enthusiasm. TEDDY SMITH is a major player in French football, present and visible for many years within several clubs. LOSC is delighted to count them among its official partners and looks forward to writing the next pages of its history with them.”

Philippe BOULOUXFounding Chairman of the eponymous Philippe Bouloux group and the Teddy Smith brand, said: "I am enthusiastic and proud to join LOSC as a sponsor. It is a great honour for us to support this institution and the Dogues who, for so many years, have contributed to the influence of the region and its development. The world of entrepreneurship and high-level sport are united by the values of fair play, excellence and performance; this is why this collaboration has real meaning for Teddy Smith.”

We are very pleased with this new partnership between LOSC and TEDDY SMITH. These are two emblematic French brands with shared values and goals. The agency is proud to be able to support TEDDY SMITH in its sports sponsorship strategy and is delighted to see the brand on the back of Lille's jersey for the next 3 seasons.

Laurent Moretti, Managing Director France of SPORTFIVE


    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

  • About LOSC LILLE

    A stronghold of French football in the 1940s and 1950s, LOSC has shown constant sporting and structural progress since the early 2000s. With the inauguration in 2007 of the Domaine de Luchin, one of the most modern and efficient sports and administrative centres in Europe, LOSC has acquired solid foundations to build an ambitious modern history. A regular participant in European competitions (8 qualifications in the UEFA Champions League, 8 in the UEFA Europa League since 2001), LOSC has given itself an international experience and image. In addition to its remarkable sporting achievements, LOSC has also taken an essential step in its development by acquiring an ultra-modern 50,000-seat indoor stadium, the Stade Pierre Mauroy, in 2012. French champions for the fourth time in its history, in 2021, the northern club reached the 8th finals of the UEFA Champions League during the 2021-2022 season. Led by Olivier Létang, its Chairman and CEO, the Lille club continues to progress season after season, driven by an ambitious sporting and economic growth project based on high sporting performance, training and social and societal commitment.

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