Published on January 22nd, 2025
Location: Global
Swimming Australia and Nine Announce Multi-Year, Multi-Platform Media Rights Sponsorship Deal
Melbourne, January 22 2025 - Swimming Australia and Nine have announced a landmark 10-year, multi-platform media rights and sponsorship agreement through to 2034, in a deal supported by leading global sports agency SPORTFIVE.
In swimming’s longest and most wide-ranging broadcast deal to date, Australian sports fans will have free access to more swimming action than ever before with Nine securing the nation’s most-watched Olympic and Paralympic sport for the next decade.
Nine’s coverage will come to life across streaming, broadcast and publishing platforms - including the 9Network and 9Now - for the Swimming Australia calendar that includes Australian Swimming. Trials, Australian Short Course Championships, Australian Age Championships and Australian Open Championships.
The comprehensive agreement will ensure race meets featuring Australia’s most successful Olympic team The Dolphins will be available in every household nationally, cementing Nine as the home of swimming starting with this week’s Australian Open Water Championships and OceanSwim Festival in Busselton, Western Australia.
This landmark partnership between Swimming Australia and Nine is a transformative moment for Australian swimming. SPORTFIVE is proud to have brokered this historic deal, ensuring the sport’s growth and engagement across platforms for the next decade.
Damien Moston, Managing Director, Australia - New Zealand / Senior Vice President Global Sales, SPORTFIVE
Rob Woodhouse, CEO of Swimming Australia, said: “This landmark agreement with Nine is a pivotal moment for our sport. It brings unprecedented exposure to our national teams and to the next generation of athletes that will be household names by LA 2028 and Brisbane 2032.”
Damien Moston, Managing Director, Australia - New Zealand / Senior Vice President Global Sales, SPORTFIVE added: “This landmark partnership between Swimming Australia and Nine is a transformative moment for Australian swimming. SPORTFIVE is proud to have supported Swimming Australia in securing this historic deal, ensuring the sport’s growth and engagement across platforms for the next decade.”
In June 2024, Swimming Australia announced an exclusive multi-year commercial rights representation agreement with SPORTFIVE.
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
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About Swimming Australia
Swimming Australia is the peak governing body for swimming in Australia with nearly 1000 clubs and 90,000 registered members nationally.
Swimming Australia’s vision is to create a nation of swimmers admired by the world and to strive towards this vision every day through inspiring Australians to be the best swimmer they can be – from grassroots community participation through to elite level swimmers representing our country, and themselves, on the global stage.
Press contacts
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Shyamala Velappan
SVP, Corporate Communications & Planning, APAC
Shyamala.velappan@sportfive.com +65 8855 1264
