Published on July 13th, 2022

Location: France

Stade Français Paris and SPORTFIVE join Forces

The international sports marketing agency SPORTFIVE and Stade Français Paris announce the signing of a strategic and exclusive partnership for a period of 6 years.

This collaboration will allow for the pooling of expertise to enhance the sponsorship experience, hospitality, corporate tickets and the growth of BtoB revenues. 

To support this growth, Stade Français Paris will benefit from a commercial sponsorship & hospitality team integrated into the club of the capital supported by the central team of SPORTFIVE based in Boulogne-Billancourt. The aim of this organisation is to develop the club's commercial attractiveness at national and European level. The first step in this partnership will be the opening of a new hospitality suite during the upcoming TOP14 season. 

The current and future partners and members of the Business Club of Stade Français Paris will benefit from enhanced support, completely integrated to the club, respecting the spirit of the club and the values of friendliness and proximity.  

The success of this growth objective will depend on the expansion and conclusion of new partnerships and sponsorship agreements, the enhancement of the commercial rights portfolio, the development of revenues related to hospitality services and corporate ticketing for matches of Stade Français Paris at stade Jean-Bouin as well as the running of the Business Club.

Stade Français Paris, founded in 1883, is the second most awarded club in the history of French rugby with fourteen Boucliers de Brennus won between 1893 and 2015, a Challenge Cup in 2017 and a Coupe de France in 1999. SPORTFIVE is proud to team up and to be able to work on a daily basis with a club of this calibre, with almost 140 years' history, with unique DNA and with which it shares many values such as openness, unity and self-improvement. 

Driven by shared ambitions for innovation and growth, Stade Français Paris and SPORTFIVE are now joining forces with the desire to take their economic development to a new level.

Thomas Lombard, Managing Director of Stade Français Paris : "Stade Français Paris is delighted to integrate SPORTFIVE into its driving forces to help it achieve its ambitious objectives. International leader in sports marketing and pioneer in sponsorship, SPORTFIVE will allow us to provide our partners and our Business Club with support and assistance adapted to the challenges of their brands. This collaboration reflects the ambition of Stade Français Paris to become in the coming years one of the major players in the world of sport-business, ready to meet the challenges of the future”.

"Stade Français Paris is delighted to integrate SPORTFIVE into its driving forces to help it achieve its ambitious objectives."

Thomas Lombard, Managing Director of STADE FRANÇAIS PARIS

Laurent MORETTI, France Managing Director of SPORTFIVE : "We are very happy and proud to have been chosen by the Stade Français as our exclusive partner to support them in their commercial development. Stade Français Paris is a major historic rugby club with a unique identity that we have already imbued ourselves with to build the new commercial offers of the club and on which we will rely to grow the Stade Français in France and internationally. The proximity of our two head offices is a real asset for daily work. We are all very excited about working closely with the club. I would like to thank Dr. Hans-Peter Wild, Thomas Lombard and the club for the trust placed in us and the quality of the discussions from our first conversation to the conclusion of this strategic business partnership."


    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.


    Stade Francais Paris was born in 1995, under the chairmanship of Max Guazzini, from the merger of the rugby sections of two Parisian sports clubs, Stade Francais and CASG. The first, founded in 1883 by students of the Latin Quarter at the café "Le Procope," counts many international players among its ranks and won eight national titles between 1893 and 1908. The CASG, founded in 1903, has also had many international members throughout most of its history. Determined to relaunch high-level club rugby in Paris, Max Guazzini was committed to (re)-building the club and rooting it in the capital: his love story with Paris was just beginning! Taken over by the German entrepreneur Dr Hans-Peter Wild, Stade Français Paris is now in a new era, with the ambition of regaining the most prestigious trophies and the hearts of Parisians and rugby lovers.

    All the history and news of the club on: & Facebook, Twitter @SFParisRugby and Instagram stadium_français_paris

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