Published on September 15th, 2023

Location: Germany

SQVAD starts the new season with female power, merch drops and innovative content

With the upcoming launch of the new EA FC (formerly FIFA) at the end of September, a new era is also beginning for the creator collective SQVAD. The established line-up of the three wide-reaching friends and experienced creators Wakez, Nheisen and Proownez are now joined by two female creators: “Avacrown” and “Jaessltygaz”. Ava has been entertaining her community with music streams for some time and lets her fans look over her shoulder as she creates her own songs and performs them in front of a live audience. Jaess dedicates her channels to fashion topics and gaming content and also has a high affinity for music.

The gained content diversity as well as the increased distribution on channels such as Twitch and TikTok ensure both a sharp increase in SQVAD's number of followers and the collective's monthly engagement rate.

With SQVAD, SPORTFIVE has launched its own creator collective, which is simultaneously a platform, network, media house and gaming team and, as a community, combines diverse interests, wide-reaching creators and authentic content. SQVAD was consciously established in spring 2022 as a standalone brand in young target groups as a lifestyle brand that combines pop culture categories such as esports and gaming, but also fashion and music. As an organically growing platform, SQVAD leverages the interests and channels of Gen Y and Gen Z to implement content ideas and tell authentic stories. To date, SPORTFIVE has only made the brand accessible to a German-speaking audience, but will eventually scale it to a global level.

Eike Gyllensvärd, President Global Esports and Gaming at SPORTFIVE, says: “I am incredibly pleased about the onboarding of our two female creators. With their personalities and multifaceted content, they represent exactly what we wanted SQVAD to be from the beginning: an identity-forming collective of likeable characters who are equally exciting to activate for brands and rights holders and offer great added value. The past season confirms this. Our collaborations with brands like ERGO, Spezi and ADEPT as well as rights holders like BVB and of course institutions like Viva con Aqua and Common Goal make us proud and prove how strong our development has been in the last 12 months! “

In addition to onboarding the two new team members, SQVAD is continually developing. The first drop of a merchandising collection was prepared over the last few months and rolled out with the start of the new season. All pieces are sustainably and fairly produced. The entire collection can be purchased at:

Successful content formats from last year will be expanded. SQVAD attracted a lot of attention in the German sports live streaming landscape during the summer break with the exclusive stream broadcast of the pre-season match 1.FC Nürnberg vs. Arsenal London. The content trip to Saudi Arabia in March 2023, the ambassador roles at the DFB ePokal final and various stadium and concert vlogs were also so well received by the community that the next editions are already being planned.

Further brand partnerships will also be announced soon. If you are interested, SPORTFIVE always offers full-service support, ranging from the planning and conception of a partnership to the production of content pieces and evaluation. The goal is always to reach the SQVAD community in an entertaining way and to build new partnerships that authentically contribute to SQVAD's subject areas.


    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

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