In collaboration and as part of a joint acquisition, hearing-aid manufacturer Signia was recently announced as the club’s new sleeve sponsor.
Further collaboration between SPVGG Greuther Fürth and SPORTFIVE
From this season on, this collaboration will be taken up a notch, with SPORTFIVE setting up its own pure sales team that will work with sales colleagues at the cloverleaves to broker partnerships that add value for the club. As part of this, the club will benefit from the team’s strong sales skills: the intention is to use this strong national presence to generate supra-regional partnerships, too, although it will retain all the marketing rights.
Expansion of existing partnerships to include further regions
“We have constructed a large, loyal network of partners, but it has a heavily regional focus. The hope is that this collaboration will now help us obtain further partners for our club – primarily ones that are supra-regional,” explains Managing Director Holger Schwiewagner, who states: “Our partners are extremely satisfied, and we have our great sponsorship team and our lived values, in particular, to thank for that. As a result, the discussions weren’t about changing things that were working well, but rather about tapping into new potential for us. This led to a collaboration that suits us and our journey and will help with our further development.”
Hendrik Schiphorst, Managing Director at SPORTFIVE Germany adds: “We held very open talks with SPVGG GREUTHER FÜRTH and developed a promising model that enables partnerships to be brokered for the club across Germany, thanks to SPORTFIVE’s marketing expertise. I am delighted that SPORTFIVE colleagues can now take their seats in a joint sales team to generate the best results for the cloverleaves.”
"Our partners are extremely satisfied, and we have our great sponsorship team and our lived values, in particular, to thank for that."
Holger Schwiewagner, Managing Director, Greuther Fürth
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
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