Published on November 9th, 2023
Location: USA
SPORTFIVE Joins as Tournament Operator for Veritex Bank Championship
Hamburg, November 8, 2023 – SPORTFIVE, the global sports marketing agency, is pleased to announce a significant development in the world of golf. Veritex Community Bank and the Korn Ferry Tour have agreed to a six-year extension, ensuring Veritex's continued presence as the title sponsor of the Veritex Bank Championship through 2030. Notably, SPORTFIVE is the newly appointed tournament operator for this prestigious event.
The tournament, the Korn Ferry Tour’s only event in Texas, was first added to the Tour schedule in 2021, with Texas Rangers Golf Club serving as the host course in Arlington, Texas for all three years.
The 2024 season will see the tournament return to the Texas Rangers Golf Club from April 22-28. The reigning champion, Spencer Levin, follows the back-to-back victories of Veritex ambassador Tyson Alexander in 2021 and 2022.
“We are thrilled to extend our partnership with Veritex and are so grateful to CEO Malcolm Holland and his team for believing in the Korn Ferry Tour and our mission," said Korn Ferry Tour President Alex Baldwin. "Veritex is a tremendous partner and a great champion for the game of golf at every level, from junior golf through the professional ranks. Their passion for the game is an inspiration to all.”
Headquartered in Dallas, Veritex is a mid-sized community bank with $13 billion in assets, specializing in business banking, commercial loans, small business lending, treasury management, and mortgages. Known as "The Golf Bank of Texas," Veritex actively supports the golf industry through its 30-plus golf ambassadors, business partnerships and community and charitable initiatives that promote the game at all levels.
“We are excited to take on the responsibility of operating the Veritex Bank Championship. With SPORTFIVE's extensive history and expertise in the world of golf, we are well-equipped to ensure a seamless transition.”
Richie Sapp, Tournament Director at SPORTFIVE
“Veritex’s core values are truth, transparency, and integrity. These beliefs are synonymous with those inherent in the game, which is why we are proud to continue alignment with organizations such as the Korn Ferry Tour,” said Veritex CEO Malcolm Holland. “Serving as a title sponsor of the Veritex Bank Championship, on the primary pathway to the PGA TOUR, is complementary to our support of 32 player journeys in pursuit of their professional dreams. Veritex is honored to steward Texas’ only Korn Ferry Tour event in the greater Dallas/Fort Worth community.”
Bringing over three decades of experience in the golf industry, SPORTFIVE assumes the role of tournament operator for the Veritex Bank Championship. Richie Sapp, Tournament Director at SPORTFIVE, expressed his enthusiasm, noting, "We are excited to take on the responsibility of operating the Veritex Bank Championship. With SPORTFIVE's extensive history and expertise in the world of golf, we are well-equipped to ensure a seamless transition. Our team's deep-rooted passion for the sport, coupled with our commitment to excellence, will undoubtedly enhance the overall experience for players, fans, and sponsors alike."
SPORTFIVE's extensive experience in golf event management and commitment to enhancing the game marks a new phase for the Veritex Bank Championship. This partnership is expected to introduce new perspectives, innovative ideas, and improved operational efficiency, contributing to the continued success of the event.
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.
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About Korn Ferry Tour
Founded (1990), owned and operated by the PGA TOUR, the Korn Ferry Tour identifies and develops golf's next stars, preparing them to compete and win on the game's biggest stage. The Korn Ferry Tour, which has served as a path to the PGA TOUR since its inception, will award 30 PGA TOUR cards based off its points list in 2023, with the No. 1 player earning exemptions into the following year’s PLAYERS Championship and U.S. Open. With more than 600 PGA TOUR titles, 29 major championships and seven FedExCup champions, Korn Ferry Tour alumni make up 88 percent of the PGA TOUR’s current membership. To learn more about the PGA TOUR, the Korn Ferry Tour and to follow the season-long quest for a PGA TOUR card, visit PGATOUR.COM or follow the Korn Ferry Tour on social media.
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About Veritex Bank
Headquartered in Dallas, Veritex is a bank holding company that conducts banking activities through its wholly owned subsidiary, Veritex Community Bank, with locations throughout the Dallas-Fort Worth metroplex and in the Houston metropolitan area. Veritex Community Bank is a Texas state-chartered bank regulated by the Texas Department of Banking and the Federal Reserve System. Veritex specializes in providing depository and credit services to small and mid-size businesses, which have been largely neglected by national banks. The name “Veritex'' is derived from the Latin word “veritas,” meaning truth and “Texas.” For more information, visit www.veritexbank.com.
Press contacts
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Louisa Grotkamp
Senior Manager Marketing Communications
louisa.grotkamp@sportfive.com
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