Published on August 3rd, 2023

Location: USA

SPORTFIVE to Manage New PGA TOUR Event Myrtle Beach Classic Starting in 2024

New PGA TOUR event becomes the latest professional golf tournament for which the global agency provides event management services

Global sports marketing agency SPORTFIVE will manage and operate the Myrtle Beach Classic, a new PGA TOUR event sponsored by Visit Myrtle Beach that will debut in 2024. 

 In its role, the agency’s Golf Events division will oversee all aspects of the event’s operation and management, including sponsorships, hospitality, pro-am, volunteers and driving event ticket sales. SPORTFIVE’s management of the event will include several volunteer opportunities for the Myrtle Beach community to get involved in as well as sponsorship opportunities for local businesses.

We’re thrilled to help play a role in the next phase of its legacy in professional golf by managing the new Myrtle Beach Classic.


Steve Loy, President of Global Golf and Co-President, Americas at SPORTFIVE

“Myrtle Beach has a long history as a world-class golf destination and we are thrilled to bring the best professional golfers in the world to Dunes Golf and Beach Club,” said Steve Loy, President of Global Golf and Co-President, Americas at SPORTFIVE. “All of the key elements that contribute to a successful event are easily apparent in the Myrtle Beach community and we’re thrilled to help play a role in the next phase of its legacy in professional golf by managing the new Myrtle Beach Classic.”

The Myrtle Beach Classic will be one of two stops in the Palmetto State for the PGA TOUR in 2024, along with the RBC Heritage at Harbour Town Golf Links, an event that made its debut in 1969.

“Visit Myrtle Beach and our partners at Golf Tourism Solutions are looking forward to working with the SPORTFIVE team to make the inaugural Myrtle Beach Classic a world-class tournament,” said Karen Riordan, Visit Myrtle Beach President and CEO. “The level of experience that their Golf Events division brings to this event is phenomenal and will surely add to the prestige that our golfing destination embodies.”

The level of experience that their Golf Events division brings to this event is phenomenal and will surely add to the prestige that our golfing destination embodies.


Karen Riordan, Visit Myrtle Beach President and CEO

SPORTFIVE also manages several professional golf events around the world, including PGA TOUR events The American Express™, Fortinet Championship, Barbasol Championship and the Puerto Rico Open in addition to the Korn Ferry Tour’s LECOM Suncoast Classic. The agency also internationally manages the Singapore Open, the Singapore Women’s Open, the Simone Asia Pacific Cup and the BNI Indonesian Masters. It is also the exclusive sales agency for the DP World Tour tournament the BMW International Open, providing full partner support during the tournament, among other services. 

SPORTFIVE also has one of the top client rosters in the golf industry with clients playing in the top professional tours around the world. The roster is highlighted by Phil Mickelson, Jon Rahm, Brian Harman, Tom Kim, Keegan Bradley, Harris English and Davis Love III. Its clients include five Major Championship winners, four PGA TOUR Rookie of the Year Award winners, and two members of the World Golf Hall of Fame.

  • About SPORTFIVE

    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

  • About Visit Myrtle Beach

    Visit Myrtle Beach is the destination marketing arm of the Myrtle Beach Area Chamber of Commerce and Convention and Visitors Bureau, which serves 14 communities that stretch 60 miles along the northeast coast of South Carolina, including Myrtle Beach, North Myrtle Beach, Little River, Loris, Atlantic Beach, Carolina Forest, Conway, Aynor, Socastee, Surfside Beach, Garden City Beach, Murrells Inlet, Litchfield Beach and Pawleys Island. Visit Myrtle Beach promotes tourism through various partnerships and initiatives to advance the economic success of the region, popularly known as the Grand Strand and the “Golf Capital of the World.” Along with world-class golf and over 90 golf courses, Myrtle Beach offers fresh coastal Carolina cuisine, vibrant entertainment and family attractions, shopping and more. For more information, go to VisitMyrtleBeach.com.

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