Published on April 3rd, 2024

Location: Global

SolaX Power become partner of Borussia Dortmund

April 3, Hangzhou - SolaX Power have become a partner of Borussia Dortmund in a deal facilitated by SPORTFIVE. This landmark collaboration signifies the inaugural alliance between Borussia Dortmund and a solar energy storage enterprise.

This landmark collaboration marks the first alliance between Borussia Dortmund and a solar energy storage enterprise, representing a significant step forward in advancing global green energy initiatives and promoting sustainable development.

As a partner of Borussia Dortmund, SolaX Power aims to leverage the club's prominent position in the German-speaking market and the universal appeal of football to enhance its international presence and promote the concept of green and sustainable living.

The collaboration will include various initiatives, such as stadium advertising, fan engagement activities, and social responsibility projects. These efforts aim to effectively promote the brand among Dortmund fans, establish a strong brand image, and expand its influence across Europe.

Borussia Dortmund, founded in 1909, is one of the oldest and most successful clubs in Germany, boasting eight Bundesliga titles and the distinction of being the first German team to claim a European trophy in 1966.

The club has had a huge impact on the development of German football and has garnered both domestic and international acclaim. Renowned for its innovative youth training program and commitment to nurturing emerging talent, Borussia Dortmund's passion for football resonates harmoniously with SolaX Power's unwavering dedication to advancing green energy.

“We are delighted to facilitate the partnership between Borussia Dortmund and SolaX Power. The combination of the two parties is a successful cross-border sports cooperation.”

Jerry Wang, Managing Director at SPORTFIVE Greater China

Founded in 2012, SolaX Power is a publicly traded company listed on the Shanghai Stock Exchange STAR Market, committed to realizing a clean and sustainable future through solar energy innovation. As a globally recognized provider of solar and storage solutions and a trailblazer in hybrid inverter manufacturing in Asia, SolaX Power has evolved into a multinational corporation, employing over 2,000 people worldwide. Headquartered in Hangzhou, China, and with strategically positioned branches in the Netherlands, Germany, the UK, Australia, Japan, and the US, SolaX Power extends its services to customers in more than 80 countries. The company's innovative energy solutions cater not only to the energy needs of households and businesses but also significantly contribute to achieving carbon neutrality objectives.

Through this partnership, SolaX Power aims to leverage Borussia Dortmund's presence in Germany and Europe to further expand its brand's global awareness and build emotional resonance with more fans through football. This collaboration seeks to advance the fusion of football and green energy, offering fans around the world a more environmentally conscious viewing experience.

Jerry Wang, Managing Director at SPORTFIVE Greater China, stated: "We are delighted to facilitate the partnership between Borussia Dortmund and SolaX Power. The combination of the two parties is a successful cross-border sports cooperation. Behind the breakthrough is the emotional resonance between the two sides for the brand spirit and green energy life. We are looking forward to exploring more diversified brand values under sports marketing and injecting new impetus for sustainable development into football."


    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

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