Published on May 24th, 2023

Location: United Kingdom

SPORTFIVE Secures Sky Sports as Official Broadcaster of the Vitality Netball World Cup 2023

World Netball and Sky Sports UK have agreed a ground-breaking deal which sees every Vitality Netball World Cup 2023 match aired across Sky Sports Channels in the United Kingdom and Ireland. The partnership was facilitated by global sports marketing agency SPORTFIVE.

Fans in the United Kingdom and Ireland will be able to enjoy every minute of the Vitality Netball World Cup 2023 on Sky Sports Channels thanks to a new broadcasting deal brokered by SPORTFIVE. 

The Vitality Netball World Cup 2023 is the pinnacle of the sport of Netball, bringing together representatives from the 16 best national teams from around the world in an entertaining 10-day netball event. 

With over 20 million people playing netball across five continents and 117 countries, the Vitality Netball World Cup, hosted every four years, provides a perfect platform for fans to engage with one of the most female inclusive sports in the world. 

The 16th edition of the tournament gets under way on July 28, as New Zealand take on Trinidad and Tobago, in Cape Town, South Africa. Fans will be able to enjoy the entirety of the tournament through Sky Sports’ coverage, including one match per day available to all on Sky Sports YouTube channel and exclusive highlights on the Sky Sports App.

...We are incredibly proud to once again work alongside our long-term partner World Netball as they continue their leading position as champions of female participation.


Thomas Klingebiel - SPORTFIVE, President - Media

The announcement of Sky Sports’ coverage of the Vitality Netball World Cup 2023 in the UK and Ireland is the latest deal brokered by SPORTFIVE on behalf of World Netball, following the sports marketing agency’s role in helping to deliver Sky as broadcaster of the tournament in New Zealand. 

Working with World Netball as their primary media distributor, SPORTFIVE are responsible for the management, marketing and distribution of World Netball’s media content - including the management of all global media distribution for the Vitality Netball World Cup 2023. 

SPORTFIVE’s role in the partnership, which sees women’s netball put at the centre of the UK’s summer of sport, is part of the agency's growing portfolio of work within women’s sport. 

The work has recently seen SPORTFIVE announce a multi-year partnership with the U.S. Women’s National team, including exclusive global media rights for the SheBelivesCup and national team friendlies from 2023-2030. 

Previous partnership announcements with the likes of the International Handball Federation (IHF) Women’s World Championships, the USL Super League and Coupe De France Feminine are also crucial to the agency’s growing portfolio of work within women’s sports.  

Thomas Klingebiel, SPORTFIVE, President - Media, said  “SPORTFIVE are delighted to be able to confirm Sky’s coverage of the Vitality Netball World Cup 2023 in the United Kingdom and Ireland. The partnership will provide high-quality sporting entertainment and grow the game of netball in the region. We are incredibly proud to once again work alongside our long-term partner World Netball as they continue their leading position as champions of female participation.”

Clare Briegal, World Netball, CEO, said,  "We are thrilled to announce that Sky Sports will be showing every game of the Vitality Netball World Cup 2023 live from Cape Town to our audience in the UK and Ireland. Under our core strategy Grow, we made it our aim to bring more netball, to more people, more often by developing our broadcast and digital media strategy and in turn increasing revenue and expanding the reach and profile of netball. This is a clear example of how we are achieving that. The Vitality Netball World Cup 2023 is our opportunity to demonstrate the skills of our amazing international netball athletes on the world stage and we thank Sky Sports for being part of this."

Helen Falkus, Director of Multi Sports, Sky Sports, said, “The Netball World Cup is the pinnacle in the international calendar and we can't wait to showcase all of the action live for Sky Sports subscribers. We'll also stream selected matches live on the Sky Sports YouTube channel, making action from the tournament available to all."

Under our core strategy Grow, we made it our aim to bring more netball, to more people, more often by developing our broadcast and digital media strategy and in turn increasing revenue and expanding the reach and profile of netball. This (partnership) is a clear example of how we are achieving that.


Clare Briegal - World Netball, CEO

  • About SPORTFIVE

    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

  • About World Netball

    World Netball is the sole, internationally recognised, governing body for netball affiliated to GAISF, the International World Games Association and the Association of Recognised International Sports Federations (ARISF), receiving funding from the International Olympic Committee.

    World Netball creates a better world through netball, inspiring netballers to embrace opportunities and achieve their potential. Netball is played in more than 100 countries around the world with 79 National Netball Associations affiliated to World Netball. The associations are grouped into five Regions – Africa Netball, Americas Netball, Asia Netball, Europe Netball and Oceania Netball – each with a respective Regional Federation. Regional Federations are an integral part of the global governance structure and assist in the implementation of World Netball policies and the development of the sport in their respective regions.

    The Netball World Cup (NWC), previously known as the World Netball Championships is netball’s 4 flagship event owned by World Netball, and it brings together the top 16 teams in the world every four years. The hosts of the NWC automatically qualify for the competition, as well as the top five teams in the World Netball World Rankings on the date of qualification. The remaining 10 teams are decided through qualifiers in World Netball’s 5 regions, as the top two teams from each qualifier will be invited by World Netball to compete at the NWC. The NWC, which first started in 1963, showcases netball around the world through a range of broadcast partners introducing Netball to a whole new audience.

    World Netball Congress is also held alongside the event providing a global forum for Netball nations to come together, innovate, share ideas and celebrate women in sport. The Vitality Netball World Cup 2023 will be held in Cape Town, South Africa from the 28th July to the 6th August 2023 at the International Convention Centre.

  • About Sky

    Sky is one of Europe’s leading media and entertainment companies and is part of Comcast Corporation, a global media and technology company that connects people to moments and experiences that matter. At Sky we Believe in Better. It’s in our DNA.

    We’re famous for innovation. We offer streaming services NOW and WOW; the world’s smartest TV, Sky Glass; and the best aggregation platform, Sky Q. We provide connectivity you can count on in mobile, and fast, secure, reliable residential and business broadband.

    We’re Europe’s premium content producer. We create award-winning original content, produce the biggest live sporting events, and we provide free access to news and the arts.

    We believe that we can have a positive impact on society, by supporting and creating tens of thousands of jobs, addressing digital inequality, being a diverse and inclusive employer, and becoming net zero carbon by 2030.

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