Published on November 25th, 2022
Location: Singapore
SPORTFIVE secures MNC Group as Media Rights Partner of AFF Mitsubishi Electric Cup
The ASEAN Football Federation (AFF) has announced MNC Group as the exclusive media rights partner for the AFF Mitsubishi Electric Cup in Indonesia.
Brokered by SPORTFIVE, the deal covers the next two editions of the football competition, starting with the AFF Mitsubishi Electric Cup 2022 scheduled to take place from 20 December 2022.
As one of the largest national business groups in Indonesia, the multinational media conglomerate MNC Group will broadcast the AFF Mitsubishi Electric Cup 2022 and 2024 matches live via free and paid services across a range of platforms, including terrestrial, IPTV, cable, mobile, internet and OTT streaming, in Indonesia.
In addition, MNC Group will offer fans in Philippines and Timor-Leste the opportunity to catch all the action from the tournament via their over-the-top (OTT) video streaming services, Vision+ and RCTI+.
The 2020 edition of the AFF Championship, which saw Team Garuda going all the way to the Finals, was watched by a record 88 million TV viewers in Indonesia, making up nearly one-third of the total 266 million global TV audience and cementing itself as the most-watched regional football tournament in the country. In line with the strong growth in global TV audience, Philippines also recorded a 120% spike in TV viewership for the 2020 edition, with over 4.7 million fans tuning in.
We know there is nothing like the AFF Mitsubishi Electric Cup with its history, passion and unpredictability making it one of the most watched sporting event in Southeast Asia."
Hary Tanoesoedibjo, Executive Chairman, MNC Group
Hary Tanoesoedibjo, Executive Chairman at MNC Group, said: “We know there is nothing like the AFF Mitsubishi Electric Cup with its history, passion and unpredictability making it one of the most watched sporting event in Southeast Asia. We are very excited to enter into this partnership with AFF in three countries, Philippines, Timor-Leste, and our home ground Indonesia to continue growing the viewership and reach for this prestigious tournament. MNC Group is committed to provide a high-quality viewing experience and offer fans great value on our platforms in 2022 and 2024.”
AFF President, Major General Khiev Sameth, said: “As seen in the recent editions of the AFF Championship, Indonesia is home to some of the most fervent football fans in Southeast Asia. We are pleased to have on board Indonesian broadcast market leader MNC Group, who will provide extensive coverage of the AFF Mitsubishi Electric Cup and enable the millions of fans in Indonesia, Philippines and Timor-Leste the opportunity to follow every twist and turn in the competition for the next two editions.”
Malcolm Thorpe, Managing Director, Southeast Asia at SPORTFIVE, said: “We are thrilled to have MNC Group continue as part of our family of media and broadcast partners for the AFF Mitsubishi Electric Cup. MNC Group is an excellent partner to bring the pinnacle of ASEAN football to our fans with their huge range of viewing platforms in Indonesia. As one of the largest content providers leading the OTT space in Southeast Asia, this partnership will also allow the matches to reach even more fans in Philippines and Timor-Leste. To have MNC Group on board for the next two editions shows the immense confidence they have on the significance and popularity of the tournament.”
To have MNC Group on board for the next two editions shows the immense confidence they have on the significance and popularity of the tournament.”
Malcolm Thorpe, Managing Director, SEA, SPORTFIVE
Most of the broadcast partners for the AFF Mitsubishi Electric Cup 2022 in the region have now been finalised as follows, with broadcasters for Thailand yet to be confirmed.
Brunei: Radio Television Brunei
Indonesia, Philippines and Timor-Leste: MNC Group
Malaysia: Astro
Republic of Korea: SBS
Vietnam, Laos, Cambodia and Myanmar: FPT Play
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.
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About the AFF MITSUBISHI ELECTRIC CUP 2022
The AFF Mitsubishi Electric Cup is a biennial football competition organised by the ASEAN Football Federation (AFF). First played in 1996, the tournament is contested by the national ‘A’ teams of Southeast Asia and boasts record TV ratings. The 14th edition of the tournament will take place from 20 December 2022 to 16 January 2023. It will continue the format where 10 qualified teams will be split into two groups of five and play a round robin system, with each team playing four fixtures, in the group stage. The knockout rounds remain unchanged, with semi-finals and the final played in a two-legged format. For more information, visit affmitsubishielectriccup.com
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Pearline Chan
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Nelson Quek
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nelson.quek@sportfive.com
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