Published on May 2nd, 2024

Location: USA

SPORTFIVE Renews Partnership with Soccer Champions Tour for 2024 Edition

New York – May 2, 2024 – SPORTFIVE is excited to announce the renewal of its partnership with Soccer Champions Tour for the 2024 edition. After a successful collaboration in 2023, SPORTFIVE will once again manage the media and betting streaming/data rights for the event outside the United States. Soccer Champions Tour is set to run from July 27 to August 6, 2024, featuring six of the world’s most prestigious football clubs competing in six electrifying matches across some of America's most iconic stadiums.

Building on the success of the inaugural tour, the 2024 Soccer Champions Tour promises to deliver unparalleled excitement to soccer fans worldwide, showcasing top-tier talent and legendary teams in a series of friendly matches. This spectacular event not only celebrates the global passion for soccer but also connects diverse cultures through the love of the sport.

“Soccer Champions Tour is excited to expand our partnership with SPORTFIVE ahead of this year’s edition featuring five of the world’s most storied clubs and six premium matches played throughout the United States,” said Joe Carr, Commissioner of Soccer Champions tour. “The continued partnership will elevate our innovative product and ensure fans around the world have access to the biggest matches coming to the U.S. this summer.”

"The inaugural season set a high standard, and we are excited to elevate the event further, ensuring soccer fans around the globe can tune in to all the action."

Thomas Klingebiel, President Media at SPORTFIVE

"We are delighted to continue our partnership with Soccer Champions Tour, reinforcing our commitment to delivering world-class sports experiences," said Thomas Klingebiel, President Media at SPORTFIVE. "The inaugural campaign set a high standard, and we are excited to elevate the event further, ensuring soccer fans around the globe can tune in to all the action. This partnership underscores SPORTFIVE's expertise in sports rights distribution and our dedication to enhancing the visibility and accessibility of soccer."

The 2024 Soccer Champions Tour will feature matches held in renowned venues including the MetLife Stadium in New Jersey, Yankee Stadium in New York, and Soldier Field in Chicago, among others. Each match is designed to showcase a combination of high-class skill, sportsmanship and the international spirit of soccer.

For more information, please contact Adam Schneider, Vice President Media at SPORTFIVE.


    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

  • About Soccer Champions Tour

    Soccer Champions Tour brings together the world’s most iconic clubs for annual fixtures in major cities across North America. Created by the global investment firm Sixth Street to empower partner clubs to tap into the increasing demand for the sport in the United States, the summer series delivers thrilling matches at the country’s leading venues. Soccer Champions Tour partners with the global premium experiences company, Legends, and leading sports and live entertainment company, AEG, to curate the most in-demand matches across world football to inspire new and long-time supporters alike. For more information, visit, and follow @TheSCTour on Facebook,Instagram, TikTok and Twitter/X, for updates.

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