Published on June 5th, 2024

Location: Global

SPORTFIVE Recognised as 'Most Attractive Sports Marketing Agency' for Second Year Straight

Global sports marketing agency SPORTFIVE has been named as one of the top five employers in all of sport, as well as the ‘Most Attractive Sports Marketing Agency’ following a recent survey undertaken by iWorkinSport.

On Tuesday, June 4, 2024 global recruitment and sporting career specialists iWorkinSport announced the results of their annual survey of employers in the sport industry, during an awards ceremony at the Olympic Museum in Lausanne, Switzerland.

Having been shortlisted as one of the ‘Top 10 Most Attractive Employers in Sport’ in May, SPORTFIVE were named as the #5 best employer in all of sport, alongside esteemed industry peers such as Adidas, the International Olympic Committee, Nike and Real Madrid. 

SPORTFIVE’s final placement also cemented their position as #1 in the ‘Most Attractive Sports Marketing Agency’ category. 

The results see SPORTFIVE retain top spot in the category having won the award for the first time last year, whilst also breaking into the top five in the ‘Overall’ category for the first time, having finished sixth in 2023.

SPORTFIVE’s continued presence in these awards underlines our commitment to our people and our position as the world’s leading sports marketing agency.

Stefan Felsing, SPORTFIVE CEO

iWorkinSports’ ‘Most Attractive Employers in Sport’ survey seeks to answer one simple, but incredibly important question: “If you could choose to work for any sports company in the world, which company would that be?”. 

The global recruitment and sporting career specialists conducted the survey across 10 different categories, including agencies, events, leagues, sporting goods and teams, as well as an overall winner across all organisations.

Now in its fourth year, the survey compiled feedback from professionals from over 83 countries with the final results seeing representation from some of the most recognisable organisations in sport. 

Having featured in the top three of the ‘Sports Marketing Agencies’ category in the first two years of the survey, SPORTFIVE have become the first agency to retain first place in the category, as well as the first agency to feature in the top 10 overall for two consecutive years. 

Results from the 'Most Attractive Employers in Sport' survey also showed that SPORTFIVE were the most voted for sports marketing agency amongst women and young professionals, as well as the fourth highest ranked organisation across the whole sports industry, as voted for by women in sport.

Stefan Felsing, SPORTFIVE CEO, said “We are incredibly proud to be listed amongst the top five employers in all of sport. SPORTFIVE’s continued presence in these awards underlines our commitment to our people and our position as the world’s leading sports marketing agency. 

“These awards are dedicated to the exceptional work which the SPORTFIVE team across five continents and 60+ offices deliver every day, without whom there would be no success. Thank you to them.”


    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

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