Published on June 5th, 2023

Location: Global

SPORTFIVE named ‘Most Attractive Sports Marketing Agency’ and #6 Most Attractive Employer in Sport

Global sports marketing agency SPORTFIVE has been named as the ‘Most Attractive Sports Marketing Agency’, as well as being named as one of the top 10 most attractive employers in sport, following a recent survey of the sports industry undertaken by iWorkinSport.

On Thursday, June 1, global recruitment and sporting career specialists iWorkinSport announced the most attractive employers in sport, during an awards ceremony at the Olympic Museum in Lausanne, Switzerland. 

The ceremony, attended by representatives from across the sports industry, celebrated the final results of iWorkinSport’s annual survey which sought to answer one simple, but incredibly important question: “If you could choose to work for any sports company in the world, which company would that be?”. 

Functioning as a global hub for recruitment, career growth and education in sport, iWorkinSport conducted the survey across 10 different categories, as well as an overall winner across all organisations. 

The survey compiled feedback from professionals from over 90 countries with the final results seeing representation from some of the most recognisable organisations in sport.

For SPORTFIVE to be named alongside some of the biggest organisations in sport shows what happens when hard-working and talented people from all around the world connect as one team.


Stefan Felsing - SPORTFIVE, CEO

Having been shortlisted as one of the ‘Top 10 Most Attractive Employers in Sport’ in May, SPORTFIVE became the only Sports Marketing Agency to feature on the top 10 overall list, alongside esteemed peers from industry such as FC Barcelona, FIFA, the International Olympic Committee, Nike and Manchester United. 

SPORTFIVE’s final placement as the sixth most attractive employer in sport also cemented the sports marketing agency’s position as the ‘Most Attractive Sports Marketing Agency’. 

Having undertaken a significant rebranding in 2020, as SPORTFIVE emerged as the new brand from the sports marketing agency formerly known as Lagardère Sports, the awards are seen as a testament to all of the tireless work undertaken by the the hard-working and talented SPORTFIVE team across the globe.

Stefan Felsing, SPORTFIVE, CEO, said, “We are delighted to have been acknowledged as the ‘Most Attractive Sports Marketing Agency’, as well as to have placed sixth overall in the most attractive employers in sport. For SPORTFIVE to be named alongside some of the biggest organisations in sport shows what happens when hard-working and talented people from all around the world connect as one team. These awards are dedicated to the exceptional work which the SPORTFIVE team across five continents and 50+ offices deliver every day.”

João Frigerio, iWorkinSport, CEO, said “I’d like to congratulate not only the management, but the whole team at SPORTFIVE, in particular the ones in charge of pushing the company’s employer branding. It’s worth noting that in the three years we have published this report, the Sports Marketing Agencies category has been the most competitive one, with three different winners. However, even more impressive was the company’s position among the Top 10 Overall – a first for any sports marketing agency.”

"It’s worth noting that in the three years we have published this report, the Sports Marketing Agencies category has been the most competitive one, with three different winners. However, even more impressive was the company’s position among the Top 10 Overall – a first for any sports marketing agency.”


João Frigerio - iWorkinSport - CEO

  • About SPORTFIVE

    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

  • About iWorkinSport

    Created in 2017, iWorkinSport is the Global Hub for everything on career, recruitment and education in sport. It enables some of the most renowned organisations to meet, interview and recruit students and alumni from the most prestigious sport management programmes in the world. Click here to find out more.

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