SPORTFIVE Partners with Boris Becker for Global Representation and Amplification

As part of this strategic partnership, SPORTFIVE will not only manage Boris’s commercial endeavors but also assume responsibility for media and broadcast partnerships, including the development and distribution of new media formats around Boris Becker. Furthermore, the agency will support him with social media consultancy, documentary development, and PR initiatives. This comprehensive approach positions Boris to continue his storied career in fresh ways, engaging with audiences across multiple platforms.

Boris Becker’s achievements on the tennis court are significant. He became the youngest Wimbledon champion in history at age 17, a milestone that will mark its 40th anniversary in 2025. Over his career, Becker secured six Grand Slam titles and won 64 tournaments in singles and doubles. He also claimed victory three times at the ATP Tour Finals (1988, 1992, 1995), won two Davis Cup titles, and earned an Olympic Gold medal. Becker was inducted into the International Tennis Hall of Fame in 2003. As a coach, he guided Novak Djokovic to six Grand Slam titles coaching him between 2013 to 2016 and served as head of Germany's men’s tennis from 2017 to 2021.

The year 2025 will also be a significant milestone for Boris Becker, as it marks the 40th anniversary of his first Wimbledon victory as a 17-year-old, still the youngest ever to achieve this title. Plans are already underway for events next year to commemorate this remarkable sporting achievement.

Beyond his playing career, Boris Becker has developed an extensive media presence over the past two decades. He has provided commentary for 17 Wimbledon finals on the BBC and has worked with networks such as Fox News Australia, CNN International, Sky Italy, Sky Germany, RTL, and ARD Germany. His media career, spanning 20 years, reflects his continued involvement in the sport. Additionally, his work in documentaries, including two biographical films on Apple TV, highlights his ongoing contributions to the media landscape.

Boris Becker commented on the partnership: "I’m thrilled to begin this exciting new chapter with SPORTFIVE, a partner that not only understands the global sports landscape but knows how to elevate it. With their expertise and vision, I’m eager to connect with new audiences through innovative media formats and continue sharing my lifelong passion for tennis in fresh and engaging ways."

Ron Wiegand, Senior Vice President of Global Athlete & Team Marketing at SPORTFIVE, expressed his enthusiasm about the partnership: "We are incredibly excited to partner with Boris Becker, a true tennis legend whose impact transcends the sport. This collaboration represents a unique opportunity to elevate Boris’s brand across commercial, media, and broadcast platforms worldwide. At SPORTFIVE, we’re committed to leveraging our global expertise to tell his remarkable story in new and compelling ways. We look forward to building on his legacy and helping Boris connect with fans and audiences around the world in ways that only he can."

With decades of experience in global media, PR, and commercial production, Boris Becker continues to be a prominent figure in the world of tennis. SPORTFIVE looks forward to expanding his global presence and supporting the next phase of his career.