Published on November 7th, 2022

Location: Germany

SPORTFIVE operates as exclusive sales agency for UEFA EURO 2024™ Official Hospitality Programme

2024 HOSPITALITY EXPERIENCE: FORTIUS and SPORTFIVE form Joint Venture to provide UEFA EURO 2024™Official Hospitality Programme

The 2024 Hospitality Experience operates out of Zurich, Frankfurt, and Hamburg with FORTIUS and SPORTFIVE as equal shareholders.

FORTIUS and SPORTFIVE announce the formation of a joint venture called 2024 Hospitality Experience, which will conceptualize and distribute the hospitality program for UEFA EURO 2024™in Germany. The 2024 Hospitality Experience combines 25 years of operational experience that promises an exhilarating tournament at the highest level of hospitality.

FORTIUS focuses on providing sales and marketing technology as part of the collaboration. With a worldwide distribution network, FORTIUS brings a wealth of expertise in large-scale event production, catering, and technical solutions.

SPORTFIVE not only has a long-term presence in the host country at 21 locations and a trusting relationship with the DFB, but also provides the joint venture with its domestic sales network of more than 150 employees addressing over 500,000 brand contacts. In addition, SPORTFIVE is already the exclusive marketing partner for the football clubs at three UEFA EURO 2024™ stadiums and has offices in two other venues. In addition to Germany, SPORTFIVE also operates as the exclusive sales agency in the markets of the Netherlands, Austria, France, Spain, Portugal, Hungary, and Poland, and as a non-exclusive sales partner in the UK.

“Our services will be places of gathering with a relaxed flair, optimized to the characteristics of the respective host cities and venues."

Olaf Bauer of 2024 Hospitality Experience

Olaf Bauer of 2024 Hospitality Experience says: “Our services will be places of gathering with a relaxed flair, optimized to the characteristics of the respective host cities and venues. With FORTIUS and SPORTFIVE, two successful companies come together, which guarantee the best products for all customers with their many years of experience in sports marketing and hospitality. We are proud to be able to implement this mandate for UEFA."

The official hospitality program of UEFA EURO 2024™ offers comfortable and high-quality facilities at all venues, from the private Skybox and exclusive lounges in the Platinum, Prestige and Club versions to urban street food and regional dishes from top chefs. All in all, a wide range of exclusive packages is available to all guests for booking, combining unique football experiences at the very highest level combined with regional flair and German hospitality.

The 2024 Hospitality Experience is the exclusive destination for hospitality packages for soccer fans worldwide. All packages will be available online at, the OFFICIAL VIP ( platform or through the distribution staff and will be available on a first come, first served basis from December 1, 2022. As of now, there is already a pre-sale for existing customers of the respective venues.


    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

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