Published on May 12th, 2025

Location: Global

SPORTFIVE Named ‘Most Attractive Sport Marketing Agency’ for Third Consecutive Year

Hamburg, May 12, 2025 - Global sports marketing agency SPORTFIVE has been recognised as one of the top two employers in all of sport, as well as the ‘Most Attractive Sports Marketing Agency’ following a recent survey undertaken by iWorkinSport.

On Thursday, May 8, 2025 global recruitment and sporting career specialists iWorkinSport announced the results of their annual survey of employers in the sport industry, during an awards ceremony at the Olympic Museum in Lausanne, Switzerland.

Initially shortlisted among the ‘Top 10 Most Attractive Employers in Sport’ in April, the evening saw SPORTFIVE officially ranked #2 in the survey, securing their place as the second most attractive employer across the entire sector. 

This prestigious ranking places SPORTFIVE alongside some esteemed industry peers, including Adidas, the International Olympic Committee, Nike, Real Madrid and UEFA.

In addition to this remarkable achievement, SPORTFIVE secured the top position in the category of ‘Most Attractive Sports Marketing Agency. 

Having placed first in the survey’s sports marketing agency ranking in 2023 and 2024, this year’s award sealed a third consecutive award for SPORTFIVE, reinforcing the agency’s leadership and reputation within the field.

SPORTFIVE’s continued recognition in these awards, as well as our record-breaking third consecutive title as ‘Most Attractive Sports Marketing Agency’ reinforces our dedication to our people and our standing as the premier sports marketing agency globally.

Stefan Felsing, SPORTFIVE CEO

The survey also revealed that SPORTFIVE placed first in the Women’s Category for Most Attractive Employers In Sport, based solely on votes from women working in the sports industry. A result which underlines the agency’s commitment to an inclusive environment for everyone within the business. 

iWorkinSports’ ‘Most Attractive Employers in Sport’ survey poses one central question to professionals across the sector: “If you could choose to work for any sports company in the world, which company would that be?”

Now in its fifth edition, the survey gathered insights from sports industry professionals and aspiring talent across 65 nationalities. Participants shared their views on a wide range of organizations spanning 10 distinct categories, including sports agencies, events, leagues, sporting goods companies, and professional teams.  

The results reflect a comprehensive and diverse perspective on employment desirability within the global sports industry, with many of the world's most iconic and influential sports organizations represented in the final rankings.

Stefan Felsing, SPORTFIVE CEO, said: “To be recognised as one of the top two employers in all of sport is an incredibly special achievement and one that we, as an organisation, are very proud of. 

“SPORTFIVE’s continued recognition in these awards, as well as our record-breaking third consecutive title as ‘Most Attractive Sports Marketing Agency’ reinforces our dedication to our people and our standing as the premier sports marketing agency globally.”

  • About SPORTFIVE

    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.

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